WHO THEY ARE
- They are ambitious in their career
- They are family-focused and spend alot of time with them
- They seek financial independence
- They are health conscious, and take care of their emotional well being
- They shop for familiar brands
- They value friendship and make a point to keep in touch
- Monthly Household Income: $6,711
WHAT THEY ARE INTERESTED IN?
Coffee
Consumption
Supermarket Visited
In The Past Month
Food Delivery Usage
In The Past Month
Breakfast Cereals Purchase
In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 98%
TV Reach
72%
MeWATCH Reach
5%
Radio Reach
52%
MeLISTEN Reach
7%
Mediacorp News Group
Reach
28%
Monthly Reach
77%
Source: Nielsen Consumer & Media View 2024 Wave 1
