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INDIAN COMMUNITY

Aged 15+ Segment Size: 375,000

WHO THEY ARE

  • They are family-focused and spend alot of time with them
  • They lead a practical lifestyle
  • They are financially prudent and plan for retirement
  • They are health and environmental conscious
  • They shop for value and comfort
  • They are concern about personal privacy on the internet
  • Monthly Household Income: $6,226

WHAT THEY ARE INTERESTED IN?

Mobile Phone
Ownership
mobile ownership data
Skin Care Products
Usage
Skin care data
Visited Shopping Centres
In The Past Month
shopping centre data
Chocolate
Consumption
Chocolate data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

79%

MeWATCH Reach

6%

audio data
Radio Reach

60%

MeLISTEN Reach

4%

digital data
Mediacorp Digital 
Reach

37%

Mediacorp News Group
Reach

31%

out of home data
Monthly Reach

84%

Source: Nielsen Consumer & Media View 2020

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