WHO THEY ARE
- They are ambitious in their career
- They are family-focused and spend alot of time with them
- They seek financial independence
- They are health conscious, and take care of their emotional well being
- They shop for value and comfort
- They value friendship and make a point to keep in touch
- Monthly Household Income: $6,876
WHAT THEY ARE INTERESTED IN?
Liquid Body Wash
Usage
Visited Supermarket
In The Past Week
Food Delivery Usage
In The Past Month
Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
79%
MeWATCH Reach
8%
Radio Reach
48%
MeLISTEN Reach
5%
Mediacorp Digital
Reach
47%
Mediacorp News Group
Reach
39%
Monthly Reach
79%
Source: Nielsen Consumer & Media View 2023 Wave 1
