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INDIAN COMMUNITY

Aged 15+ Segment Size: 401,000

WHO THEY ARE

  • They are ambitious in their career
  • They are family-focused and spend alot of time with them
  • They seek financial independence
  • They are health conscious, and take care of their emotional well being
  • They shop for familiar brands
  • They value friendship and make a point to keep in touch
  • Monthly Household Income: $6,711

WHAT THEY ARE INTERESTED IN?

Coffee
Consumption
indian 1
Supermarket Visited
In The Past Month
indian 2
Food Delivery Usage
In The Past Month
indian 3 food delivery
Breakfast Cereals Purchase
In The Past Month
indian 4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 98%

video data
TV Reach

72%

MeWATCH Reach

5%

audio data
Radio Reach

52%

MeLISTEN Reach

7%

digital data
Mediacorp News Group
Reach

28%

out of home data
Monthly Reach

77%

Source: Nielsen Consumer & Media View 2024 Wave 1

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