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INDIAN COMMUNITY

Aged 15+ Segment Size: 356,000

WHO THEY ARE

  • They are family-focused and spend alot of time with them
  • They seek financial independence
  • They are health and environmental conscious
  • They shop for value and comfort
  • They value friendship and make a point to keep in touch
  • Monthly Household Income: $7,002

WHAT THEY ARE INTERESTED IN?

Visited Supermarket
In The Past Month
indian 1 supermarket
Coffee Consumption
 
indian 2 coffee
Food Delivery Usage
In The Past Month
indian 3 food delivery
Life Insurance
Ownership
indian 4 insurance

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

79%

MeWATCH Reach

8%

audio data
Radio Reach

51%

MeLISTEN Reach

5%

digital data
Mediacorp Digital 
Reach

47%

Mediacorp News Group
Reach

39%

out of home data
Monthly Reach

77%

Source: Nielsen Consumer & Media View 2022

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