WHO THEY ARE
- They are family-focused and spend alot of time with them
- They seek financial independence
- They are health and environmental conscious
- They shop for value and comfort
- They value friendship and make a point to keep in touch
- Monthly Household Income: $7,002
WHAT THEY ARE INTERESTED IN?
Visited Supermarket
In The Past Month
Coffee Consumption
Food Delivery Usage
In The Past Month
Life Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
79%
MeWATCH Reach
8%
Radio Reach
51%
MeLISTEN Reach
5%
Mediacorp Digital
Reach
47%
Mediacorp News Group
Reach
39%
Monthly Reach
77%
Source: Nielsen Consumer & Media View 2022
