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INDIAN COMMUNITY

Aged 15+ Segment Size: 315,000

WHO THEY ARE

  • They are family-focused and spend alot of time with them
  • They lead a practical lifestyle
  • They are financially prudent and plan for retirement
  • They are health and environmental conscious
  • They shop for value and comfort
  • They are concern about personal privacy on the internet
  • Monthly Household Income: $6,184

WHAT THEY ARE INTERESTED IN?

Visited Supermarket
In The Past Month
indian 1 supermarket
Online Shopping
In The Past 3 Months
indian 2 online shopping
Instant Coffee Consumption
In The Past Week
indian 3 coffee
Food Delivery Usage
In The Past Month
indian 4 fooddelivery

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 98%

video data
TV Reach

76%

MeWATCH Reach

6%

audio data
Radio Reach

51%

MeLISTEN Reach

4%

digital data
Mediacorp Digital 
Reach

48%

Mediacorp News Group
Reach

43%

out of home data
Monthly Reach

81%

Source: Nielsen Consumer & Media View 2021

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