WHO THEY ARE
- They are family-oriented and value traditions
- They lead a practical lifestyle and are optimistic
- They are concerned about finances and want to plan for retirement
- They are health and environmental conscious
- They look to the internet for information
- When they shop, they seek value and familiar brands
- Monthly Household Income: $5,696
WHAT THEY ARE INTERESTED IN?
Snack Consumption
In The Past Week
Visited Shopping Centres
In The Past Month
Read e-books
Ride-hailing Apps Used
In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 100%
TV Reach
84%
MeWATCH Reach
9%
Radio Reach
81%
MeLISTEN Reach
6%
Mediacorp Digital
Reach
43%
Mediacorp News Group
Reach
36%
Monthly Reach
82%
Source: Nielsen Consumer & Media View 2020
