WHO THEY ARE
- They are family-oriented and value traditions
- They lead a practical lifestyle and are optimistic
- They pursue challenge, novelty and progress
- They are health and environmental conscious
- They look to the internet for information
- When they shop, they seek value and familiar brands
- Monthly Household Income: $6,143
WHAT THEY ARE INTERESTED IN?
Household Cleaners
Usage
Food Delivery Usage
In The Past Month
Skincare
Usage
Visited Supermarket
In The Past Week
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 98%
TV Reach
81%
MeWATCH Reach
7%
Radio Reach
68%
MeLISTEN Reach
6%
Mediacorp Digital
Reach
48%
Mediacorp News Group
Reach
41%
Monthly Reach
80%
Source: Nielsen Consumer & Media View 2021
