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MALAY COMMUNITY

Aged 15+ Segment Size: 515,000

WHO THEY ARE

  • They are family-oriented and value traditions
  • They lead a practical lifestyle and are optimistic
  • They are tech-dependent
  • They look to the internet for information
  • They seek advertisements to learn about promotion and new products
  • When they shop, they seek value and familiar brands
  • Monthly Household Income: $6,383

WHAT THEY ARE INTERESTED IN?

Instant Meals
Consumption
malay 1 instant meals
Non-Carbonated Drinks Consumption
In The Past Week
malay 2 non-carbonated drinks
Food Delivery Usage
In The Past Month
malay 3 fooddelivery
Watched Sports Programmes
On TV
malay 4 sports on Tv

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 98%

video data
TV Reach

81%

MeWATCH Reach

10%

audio data
Radio Reach

69%

MeLISTEN Reach

5%

digital data
Mediacorp Digital
Reach

45%

Mediacorp News Group
Reach

37%

out of home data
Monthly Reach

81%

Source: Nielsen Consumer & Media View 2022

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