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MALAY COMMUNITY

Aged 15+ Segment Size: 491,000

WHO THEY ARE

  • They are family-oriented and value traditions
  • They lead a practical lifestyle and are optimistic
  • They are concerned about finances and want to plan for retirement
  • They are health and environmental conscious
  • They look to the internet for information
  • When they shop, they seek value and familiar brands
  • Monthly Household Income: $5,696

WHAT THEY ARE INTERESTED IN?

Snack Consumption
In The Past Week
snack data
Visited Shopping Centres
In The Past Month
shopping data
Read e-books
ebook data
Ride-hailing Apps Used
In The Past Month
app data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 100%

video data
TV Reach

84%

MeWATCH Reach

9%

audio data
Radio Reach

81%

MeLISTEN Reach

6%

digital data
Mediacorp Digital
Reach

43%

Mediacorp News Group
Reach

36%

out of home data
Monthly Reach

82%

Source: Nielsen Consumer & Media View 2020

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