WHO THEY ARE
- They are family-oriented and value traditions
- They lead a practical lifestyle and are optimistic
- They are tech-dependent
- They look to the internet for information
- They seek advertisements to learn about promotion and new products
- When they shop, they seek value and familiar brands
- Monthly Household Income: $6,383
WHAT THEY ARE INTERESTED IN?
Instant Meals
Consumption
Non-Carbonated Drinks Consumption
In The Past Week
Food Delivery Usage
In The Past Month
Watched Sports Programmes
On TV
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 98%
TV Reach
81%
MeWATCH Reach
10%
Radio Reach
69%
MeLISTEN Reach
5%
Mediacorp Digital
Reach
45%
Mediacorp News Group
Reach
37%
Monthly Reach
81%
Source: Nielsen Consumer & Media View 2022
