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MALAY COMMUNITY

Aged 15+ Segment Size: 504,000

WHO THEY ARE

  • They are family-oriented and value traditions
  • They lead a practical lifestyle and are optimistic
  • They pursue challenge, novelty and progress
  • They are health and environmental conscious
  • They look to the internet for information
  • When they shop, they seek value and familiar brands
  • Monthly Household Income: $6,143

WHAT THEY ARE INTERESTED IN?

Household Cleaners
Usage
malay 1 household cleaners
Food Delivery Usage
In The Past Month
malay 2 fooddelivery
Skincare
Usage
malay 3 skincare
Visited Supermarket
In The Past Week
malay 4 supermarket

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 98%

video data
TV Reach

81%

MeWATCH Reach

7%

audio data
Radio Reach

68%

MeLISTEN Reach

6%

digital data
Mediacorp Digital
Reach

48%

Mediacorp News Group
Reach

41%

out of home data
Monthly Reach

80%

Source: Nielsen Consumer & Media View 2021

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