WHO THEY ARE
- They are practical and optimistic in life
- They are generous with their family and spend time with them
- They are tech-dependent
- They pursue financial independence as a top priority
- They are health and environmental conscious
- When they shop, they seek out value for money
- Monthly Personal Income: $4,321
WHAT THEY ARE INTERESTED IN?
Coffee Consumption
Financial Services
Usage
Health Supplement/Vitamin
Consumption
Decision Maker for
IT Purchase
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
76%
MeWATCH Reach
8%
Radio Reach
54%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
53%
Mediacorp News Group
Reach
48%
Monthly Reach
80%
Source: Nielsen Consumer & Media View 2021
