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WHO THEY ARE

  • They are practical and optimistic in life
  • They are generous with their family and spend time with them
  • They are tech-dependent
  • They pursue financial independence as a top priority
  • They are health¬†conscious
  • When they shop, they seek out value for money
  • Monthly Personal Income: $4,356

WHAT THEY ARE INTERESTED IN?

Coffee Consumption
Coffee Consumption
Financial Services
Usage
Financial Services Usage
Health Supplement/Vitamin
Consumption
Health Supplement/Vitamin Consumption
Decision Maker for
IT Purchase
Decision Maker for IT Purchase

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 77% MeWATCH Reach 7%
TV Reach

80%

MeWATCH Reach

10%

Radio Reach 58% MeLISTEN Reach 3%
Radio Reach

52%

MeLISTEN Reach

4%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 40%
Mediacorp Digital
Reach

54%

Mediacorp News Group
Reach

46%

Monthly Reach 78%
Monthly Reach

76%

Source: Nielsen Consumer & Media View 2022

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