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WHO THEY ARE

  • They are practical and optimistic in life
  • They are generous with their family and spend time with them
  • They are tech-dependent
  • They are financially savvy and plan for retirement
  • They are health and environmental conscious
  • When they shop, they seek out familiar brands
  • Monthly Personal Income: $4,414

WHAT THEY ARE INTERESTED IN?

Watched Online Movies/Videos In the Past Month
Watched Online Movies/Videos In the Past Month
Coffee / Tea
Consumption
Coffee / Tea Consumption
Audiovisual Products
Ownership
Audiovisual Products Ownership
Decision Maker for
IT Purchase
Decision Maker for IT Purchase

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 77% MeWATCH Reach 7%
TV Reach

77%

MeWATCH Reach

7%

Radio Reach 58% MeLISTEN Reach 3%
Radio Reach

58%

MeLISTEN Reach

3%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 40%
Mediacorp Digital
Reach

45%

Mediacorp News Group
Reach

40%

Monthly Reach 78%
Monthly Reach

78%

Source: Nielsen Consumer & Media View 2020

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