WHO THEY ARE
- They are practical and optimistic in life
- They seek profitable investments
- They pursue financial independence as a top priority
- They are health conscious
- They shop for value, but willing to pay extra for quality
- They believe more in products recommended by experts
- Monthly Personal Income: $4,214
WHAT THEY ARE INTERESTED IN?
Coffee Consumption
Watch Onine
Videos/ Movies/ Programmes
Supermarket Visited
In The Past Month
Credit Card
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
81%
MeWATCH Reach
10%
Radio Reach
51%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
54%
Mediacorp News Group
Reach
46%
Monthly Reach
78%
Source: Nielsen Consumer & Media View 2023 Wave 1
