WHO THEY ARE
- They are practical and optimistic in life
- They seek profitable investments
- They pursue financial independence as a top priority
- They are health conscious
- They shop for value, but willing to pay extra for quality
- They rely on internet for opinions
- Monthly Personal Income: $4,076
WHAT THEY ARE INTERESTED IN?
Supermarket Visited
In The Past Month
Instant Meals
Consumption
Facial Wash
Usage
Food Delivery Usage
In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
78%
MeWATCH Reach
7%
Radio Reach
56%
MeLISTEN Reach
5%
Mediacorp News Group
Reach
39%
Monthly Reach
73%
Source: Nielsen Consumer & Media View 2024 Wave 1
