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WHO THEY ARE

  • They are practical and optimistic in life
  • They seek profitable investments
  • They pursue financial independence as a top priority
  • They are health conscious
  • They shop for value, but willing to pay extra for quality
  • They rely on internet for opinions
  • Monthly Personal Income: $4,076

WHAT THEY ARE INTERESTED IN?

Supermarket Visited
In The Past Month
Coffee Consumption
Instant Meals
Consumption
watch online
Facial Wash
Usage
supermarket
Food Delivery Usage
In The Past Month
Credit Card Ownership

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 77% MeWATCH Reach 7%
TV Reach

78%

MeWATCH Reach

7%

Radio Reach 58% MeLISTEN Reach 3%
Radio Reach

56%

MeLISTEN Reach

5%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 40%
Mediacorp News Group
Reach

39%

Monthly Reach 78%
Monthly Reach

73%

Source: Nielsen Consumer & Media View 2024 Wave 1

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