WHO THEY ARE
- They are practical and optimistic in life
- They are generous with their family and spend time with them
- They are tech-dependent
- They are financially savvy and plan for retirement
- They are health and environmental conscious
- When they shop, they seek out familiar brands
- Monthly Personal Income: $4,414
WHAT THEY ARE INTERESTED IN?
Watched Online Movies/Videos In the Past Month
Coffee / Tea
Consumption
Audiovisual Products
Ownership
Decision Maker for
IT Purchase
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
77%
MeWATCH Reach
7%
Radio Reach
58%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
45%
Mediacorp News Group
Reach
40%
Monthly Reach
78%
Source: Nielsen Consumer & Media View 2020
