WHO THEY ARE
- They are practical and optimistic in life
- They are generous with their family and spend time with them
- They are tech-dependent
- They pursue financial independence as a top priority
- They are health conscious
- When they shop, they seek out value for money
- Monthly Personal Income: $4,356
WHAT THEY ARE INTERESTED IN?
Coffee Consumption
Financial Services
Usage
Health Supplement/Vitamin
Consumption
Decision Maker for
IT Purchase
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
80%
MeWATCH Reach
10%
Radio Reach
52%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
54%
Mediacorp News Group
Reach
46%
Monthly Reach
76%
Source: Nielsen Consumer & Media View 2022
