WHO THEY ARE
- 79% of this audience is between 30-49 years of age
- They pursue challenge, novelty and progress
- They strive for financial independence as a top priority
- They look to the internet for information and opinions
- They are health conscious
- When they shop, they always buy brands their children prefer.
- They love to buy new gadgets and appliances.
- Monthly Household Income: $8,539
WHAT THEY ARE INTERESTED IN?
Internet Programmes Watched
In The Past Month
Coffee Consumption
Food Delivery Services Used
In The Past Month
Decision Maker
for IT Purchase
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
85%
11%
60%
5%
51%
42%
78%
Source: Nielsen Consumer & Media View 2022
