WHO THEY ARE
- 79% of this audience is between 30-49 years of age
- They are generous with their family
- They pursue challenge, novelty and progress
- They strive for financial independence as a top priority
- They look to the internet for information and opinions
- They are health and environmental conscious
- When they shop, they look for value for money and are willing to pay extra for quality goods
- Monthly Household Income: $8,548
WHAT THEY ARE INTERESTED IN?
Instant noodles/ beehoon
Consumption
Facial Skincare
Usage
Food Delivery Services Used
In The Past Month
Decision Maker
for IT Purchase
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
79%
9%
61%
4%
55%
48%
81%
Source: Nielsen Consumer & Media View 2021
