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PARENTS

Parents with children < 15 years Segment Size: 1,221,000

WHO THEY ARE

  •   85% of this audience is between 30-49 years of age
  •   They are generous with their family
  •   They pursue challenge, novelty and progress
  •   They strive for financial independence as a top priority
  •   They seek profitable investments
  •   They are health and environmental conscious
  •   When they shop, their decisions are influenced by supermarket shelf ads and their children's preferences
  •   Monthly Household Income: $8,425

WHAT THEY ARE INTERESTED IN?

Grocery Buying
In Supermarket

Grocery Buying In Supermarket

 

Life Insurance
Ownership

Life Insurance Ownership

 

Air Travel For Pleasure
In The Past Year

Air Travel For Pleasure In The Past Year

 

Internet Banking
Usage

Internet Banking Usage

 

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 80% MeWATCH Reach 9%

80%

9%

Radio Reach 66% MeLISTEN Reach 4%

66%

4%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 39%

45%

39%

Monthly Reach 77%

77%

Source: Nielsen Consumer & Media View 2020

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