WHO THEY ARE
- 82% of this audience is between 30-49 years of age
- They pursue challenge, novelty and progress
- They seek profitable investments
- They are family-oriented and traditional
- They generous with their family and spend alot of time with them
- When they shop, they are influence by word of mouth recommendation
- They enjoy going on holidays with friends and/or family
- Monthly Household Income: $8,567
WHAT THEY ARE INTERESTED IN?
Fast Food Restaurant Visited
In The Past Month
Credit Card
Ownership
Online Shopping
In The Past Month
Skincare Products
Daily Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
78%
8%
59%
5%
39%
76%
Source: Nielsen Consumer & Media View 2024 Wave 1
