WHO THEY ARE
- 85% of this audience is between 30-49 years of age
- They are generous with their family
- They pursue challenge, novelty and progress
- They strive for financial independence as a top priority
- They seek profitable investments
- They are health and environmental conscious
- When they shop, their decisions are influenced by supermarket shelf ads and their children's preferences
- Monthly Household Income: $8,425
WHAT THEY ARE INTERESTED IN?
Grocery Buying
In Supermarket
Life Insurance
Ownership
Air Travel For Pleasure
In The Past Year
Internet Banking
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
80%
9%
66%
4%
45%
39%
77%
Source: Nielsen Consumer & Media View 2020
