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PARENTS

Parents with children < 15 years Segment Size: 1,129,000

WHO THEY ARE

  •   79% of this audience is between 30-49 years of age
  •   They are generous with their family
  •   They pursue challenge, novelty and progress
  •   They strive for financial independence as a top priority
  •   They look to the internet for information and opinions
  •   They are health and environmental conscious
  •   When they shop, they look for value for money and are willing to pay extra for quality goods
  •   Monthly Household Income: $8,548

WHAT THEY ARE INTERESTED IN?

Instant noodles/ beehoon
Consumption

Instant Noodle/ Bee Hoon Consumption

 

Facial Skincare
Usage

Facial Skincare Usage

 

Food Delivery Services Used
In The Past Month

Food Delivery Services Used In The Past Month

 

Decision Maker
for IT Purchase

Decision Maker for IT purchase

 

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 80% MeWATCH Reach 9%

79%

9%

Radio Reach 66% MeLISTEN Reach 4%

61%

4%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 39%

55%

48%

Monthly Reach 77%

81%

Source: Nielsen Consumer & Media View 2021

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