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PARENTS

Parents with children < 15 years Segment Size: 1,073,000

WHO THEY ARE

  •   79% of this audience is between 30-49 years of age
  •   They pursue challenge, novelty and progress
  •   They strive for financial independence as a top priority
  •   They look to the internet for information and opinions
  •   They are health conscious
  •   When they shop, they always buy brands their children prefer. 
  •   They love to buy new gadgets and appliances. 
  •   Monthly Household Income: $8,539

WHAT THEY ARE INTERESTED IN?

Internet Programmes Watched
In The Past Month

Internet Programmes Watched

 

Coffee Consumption
 

Coffee Consumption

 

Food Delivery Services Used
In The Past Month

Food Delivery Services Used In The Past Month

 

Decision Maker
for IT Purchase

Decision Maker for IT purchase

 

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 80% MeWATCH Reach 9%

85%

11%

Radio Reach 66% MeLISTEN Reach 4%

60%

5%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 39%

51%

42%

Monthly Reach 77%

78%

Source: Nielsen Consumer & Media View 2022

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