WHO THEY ARE
- 78% of this audience is between 30-49 years of age
- They pursue challenge, novelty and progress
- They seek profitable investments
- They are family-oriented and traditional
- They generous with their family and spend alot of time with them
- When they shop, they are influence by word of mouth recommendation
- They enjoy going on holidays with friends and/or family
- Monthly Household Income: $8,176
WHAT THEY ARE INTERESTED IN?
Food Delivery Usage
In The Past Month
Credit Card
Ownership
Supermarket Frequent
For Grocery Buying
Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
84%
11%
56%
5%
51%
42%
78%
Source: Nielsen Consumer & Media View 2023 Wave 1
