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PARENTS

Parents with children < 15 years Segment Size: 1,139,000

WHO THEY ARE

  •   82% of this audience is between 30-49 years of age
  •   They pursue challenge, novelty and progress
  •   They seek profitable investments
  •   They are family-oriented and traditional
  •   They generous with their family and spend alot of time with them
  •   When they shop, they are influence by word of mouth recommendation
  •   They enjoy going on holidays with friends and/or family 
  •   Monthly Household Income: $8,567

WHAT THEY ARE INTERESTED IN?

Fast Food Restaurant Visited
In The Past Month

Parent_food delivery

Credit Card
Ownership

credit card ownership

Online Shopping
In The Past Month

Supermarket

Skincare Products
Daily Usage

Insurance

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

TV Reach 80% MeWATCH Reach 9%

78%

8%

Radio Reach 66% MeLISTEN Reach 4%

59%

5%

Mediacorp Digital Reach 45% Mediacorp News Group Reach 39%

39%

Monthly Reach 77%

76%

Source: Nielsen Consumer & Media View 2024 Wave 1

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