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WHO THEY ARE

  • They are career-minded and success-focused
  • They pursue challenge, novelty and progress
  • They are generous with their family and spend alot of time with them
  • They are environmentally conscious
  • They seek profitable investments
  • They are tech-dependent
  • They strive for financial independence as a top priority
  • Monthly Personal Income: $5,672

WHAT THEY ARE INTERESTED IN?

Banking Services
Usage
pmeb-interest-1
Visited Restaurant
In The Past Month
pmeb-interest-2
Health/Food Drink
Consumption
pmeb-interest-3
Food Delivery Services Used 
In The Past Month
food delivery data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

77%

MeWATCH Reach

9%

audio data
Radio Reach

63%

MeLISTEN Reach

3%

digital data
Mediacorp Digital 
Reach

48%

Mediacorp News Group
Reach

42%

out of home data
Monthly Reach

77%

Source: Nielsen Consumer & Media View 2020

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