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WHO THEY ARE

  • They are career-minded and success-focused
  • They are generous with their family and spend alot of time with them
  • They are health conscious and take care of their emotional well being
  • They seek profitable investments
  • They strive for financial independence as a top priority
  • They shop for value, but willing to pay extra for quality
  • They enjoy going on holidays with friends and/or family
  • Monthly Personal Income: $6,065

WHAT THEY ARE INTERESTED IN?

Shopping Centres Visited
In The Past Month
pmeb-interest-1
Credit Card
Ownership
pmeb-interest-2
Cafe/ Sandwich Bar
In The Past Month
pmeb-interest-3
Beauty/ Hair/ Slimming Salon  
Visited In The Past Month
pmeb interest 4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

77%

MeWATCH Reach

8%

audio data
Radio Reach

56%

MeLISTEN Reach

4%

digital data
Mediacorp News Group
Reach

40%

out of home data
Monthly Reach

76%

Source: Nielsen Consumer & Media View 2024 Wave 1

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