WHO THEY ARE
- They are career-minded and success-focused
- They are generous with their family and spend alot of time with them
- They are health conscious and take care of their emotional well being
- They seek profitable investments
- They are tech-dependent
- They strive for financial independence as a top priority
- They shop for value, but willing to pay extra for quality
- Monthly Personal Income: $5,845
WHAT THEY ARE INTERESTED IN?
Chocolate Consumption
Credit Card
Ownership
Food Delivery Usage
In The Past Month
Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
82%
MeWATCH Reach
11%
Radio Reach
55%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
53%
Mediacorp News Group
Reach
45%
Monthly Reach
79%
Source: Nielsen Consumer & Media View 2022
