WHO THEY ARE
- They are career-minded and success-focused
- They are generous with their family and spend alot of time with them
- They are health conscious and take care of their emotional well being
- They seek profitable investments
- They strive for financial independence as a top priority
- They shop for value, but willing to pay extra for quality
- They enjoy going on holidays with friends and/or family
- Monthly Personal Income: $5,794
WHAT THEY ARE INTERESTED IN?
Shopping Centres Visited
In The Past Month
Credit Card
Ownership
Vitamin/ Tonic
Consumption
Smartphone
Purchase Intent
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 100%
TV Reach
80%
MeWATCH Reach
11%
Radio Reach
51%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
53%
Mediacorp News Group
Reach
45%
Monthly Reach
81%
Source: Nielsen Consumer & Media View 2023 Wave 1
