WHO THEY ARE
- They are career-minded and success-focused
- They pursue challenge, novelty and progress
- They are generous with their family and spend alot of time with them
- They are environmentally conscious
- They seek profitable investments
- They are tech-dependent
- They strive for financial independence as a top priority
- Monthly Personal Income: $5,728
WHAT THEY ARE INTERESTED IN?
Banking Services
Usage
Credit Card
Ownership
Health Supplement/Vitamin
Consumption
Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
75%
MeWATCH Reach
8%
Radio Reach
56%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
55%
Mediacorp News Group
Reach
49%
Monthly Reach
81%
Source: Nielsen Consumer & Media View 2021
