WHO THEY ARE
- They are career-minded and success-focused
- They are generous with their family and spend alot of time with them
- They are health conscious and take care of their emotional well being
- They seek profitable investments
- They strive for financial independence as a top priority
- They shop for value, but willing to pay extra for quality
- They enjoy going on holidays with friends and/or family
- Monthly Personal Income: $6,065
WHAT THEY ARE INTERESTED IN?
Shopping Centres Visited
In The Past Month
Credit Card
Ownership
Cafe/ Sandwich Bar
In The Past Month
Beauty/ Hair/ Slimming Salon
Visited In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
77%
MeWATCH Reach
8%
Radio Reach
56%
MeLISTEN Reach
4%
Mediacorp News Group
Reach
40%
Monthly Reach
76%
Source: Nielsen Consumer & Media View 2024 Wave 1
