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WHO THEY ARE

  • They are career-minded and success-focused
  • They are generous with their family and spend alot of time with them
  • They are health conscious and take care of their emotional well being
  • They seek profitable investments
  • They are tech-dependent
  • They strive for financial independence as a top priority
  • They shop for value, but willing to pay extra for quality
  • Monthly Personal Income: $5,845

WHAT THEY ARE INTERESTED IN?

Chocolate Consumption
 
pmeb-interest-1
Credit Card
Ownership
pmeb-interest-2
Food Delivery Usage
In The Past Month
pmeb-interest-3
Insurance  
Ownership
pmeb interest 4 insurance

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

82%

MeWATCH Reach

11%

audio data
Radio Reach

55%

MeLISTEN Reach

4%

digital data
Mediacorp Digital 
Reach

53%

Mediacorp News Group
Reach

45%

out of home data
Monthly Reach

79%

Source: Nielsen Consumer & Media View 2022

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