WHO THEY ARE
- 58% of this group are aged between 25 to 49 years
- They are ambitious and success-driven
- They are in financial comfortable positions and seek profitable investments
- They are willing to pay for quality
- They are conscious about health and diet
- They value family and friends
- They are environmentally conscious
- Monthly Household Income: $10,715
WHAT THEY ARE INTERESTED IN?
Visited Cafes
In The Past Year
Visited Supermarket
In The Past Week
Facial Wash
Usage
Supplement/Tonics
Consumption
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
74%
MeWATCH Reach
9%
Radio Reach
54%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
52%
Mediacorp News Group
Reach
46%
Monthly Reach
81%
Source: Nielsen Consumer & Media View 2021
