WHO THEY ARE
- 60% of this group are aged between 25 to 49 years
- They are ambitious and success-driven
- They invest and plan for retirement
- They are willing to pay for quality
- They are conscious about health and diet
- They value family and friends
- They are environmentally conscious
- Monthly Household Income: $11,054
WHAT THEY ARE INTERESTED IN?
Banking Services
Usage
Visited Restaurant
In The Past Month
Vitamins/Health Supplements
Consumption
Purchased Online
In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
77%
MeWATCH Reach
9%
Radio Reach
61%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
46%
Mediacorp News Group
Reach
39%
Monthly Reach
79%
Source: Nielsen Consumer & Media View 2020
