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PREMIER

Segment Size: 2,113,000

WHO THEY ARE

  • 48% of this group are aged between 30 to 49 years
  • They are ambitious and success-driven
  • They seek financial independence as a top priority in life
  • They are willing to pay for quality
  • They are conscious about health and emotional well being
  • They are generous with their family
  • They look to the internet for information, and keep up with technology developments
  • They value friendship and make a point to keep in touch
  • Monthly Household Income: $10,857

WHAT THEY ARE INTERESTED IN?

Snacks Consumption
In The Past Week
premier interest 1
Tablet
Ownership
Premier 2 credit card
Sports Programmes Watched
On TV
premier 3
Internet Banking
Usage
premier 4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

76%

MeWATCH Reach

8%

audio data
Radio Reach

57%

MeLISTEN Reach

4%

digital data
Mediacorp News Group
Reach

37%

out of home data
Monthly Reach

78%

Source: Nielsen Consumer & Media View 2024 Wave 1

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