WHO THEY ARE
- 55% of this group are aged between 25 to 49 years
- They are ambitious and success-driven
- They pursue challenge, novelty and progress
- They seek profitable investments
- They are willing to pay for quality
- They are conscious about health and emotional well being
- They are generous with their family
- Monthly Household Income: $10,519
WHAT THEY ARE INTERESTED IN?
Coffee Consumption
In The Past Week
Life Insurance
Ownership
Supplements/Tonics
Consumption
Stocks/Bonds/Cryptocurrency Traded
In The Past Year
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
80%
MeWATCH Reach
10%
Radio Reach
52%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
50%
Mediacorp News Group
Reach
42%
Monthly Reach
78%
Source: Nielsen Consumer & Media View 2022
