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PREMIER

 

Segment Size: 1,927,000

WHO THEY ARE

  • 58% of this group are aged between 25 to 49 years
  • They are ambitious and success-driven
  • They are in financial comfortable positions and seek profitable investments
  • They are willing to pay for quality
  • They are conscious about health and diet
  • They value family and friends
  • They are environmentally conscious
  • Monthly Household Income: $10,715

WHAT THEY ARE INTERESTED IN?

Visited Cafes
In The Past Year
premier interest 1 cafe
Visited Supermarket
In The Past Week
Premier 2 supermarket
Facial Wash
Usage
premier 3 facial
Supplement/Tonics
Consumption
premier 4 supplement

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

74%

MeWATCH Reach

9%

audio data
Radio Reach

54%

MeLISTEN Reach

3%

digital data
Mediacorp Digital
Reach

52%

Mediacorp News Group
Reach

46%

out of home data
Monthly Reach

81%

Source: Nielsen Consumer & Media View 2021

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