WHO THEY ARE
- 48% of this group are aged between 30 to 49 years
- They are ambitious and success-driven
- They seek financial independence as a top priority in life
- They are willing to pay for quality
- They are conscious about health and emotional well being
- They are generous with their family
- They look to the internet for information, and keep up with technology developments
- They value friendship and make a point to keep in touch
- Monthly Household Income: $10,857
WHAT THEY ARE INTERESTED IN?
Snacks Consumption
In The Past Week
Tablet
Ownership
Sports Programmes Watched
On TV
Internet Banking
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
76%
MeWATCH Reach
8%
Radio Reach
57%
MeLISTEN Reach
4%
Mediacorp News Group
Reach
37%
Monthly Reach
78%
Source: Nielsen Consumer & Media View 2024 Wave 1
