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PREMIER

 

Segment Size: 1,887,000

WHO THEY ARE

  • 60% of this group are aged between 25 to 49 years
  • They are ambitious and success-driven
  • They invest and plan for retirement
  • They are willing to pay for quality
  • They are conscious about health and diet
  • They value family and friends
  • They are environmentally conscious
  • Monthly Household Income: $11,054

WHAT THEY ARE INTERESTED IN?

Banking Services
Usage
banking data
Visited Restaurant
In The Past Month
restaurant data
Vitamins/Health Supplements
Consumption
health data
Purchased Online
In The Past Month
purchase online data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

77%

MeWATCH Reach

9%

audio data
Radio Reach

61%

MeLISTEN Reach

3%

digital data
Mediacorp Digital
Reach

46%

Mediacorp News Group
Reach

39%

out of home data
Monthly Reach

79%

Source: Nielsen Consumer & Media View 2020

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