WHO THEY ARE
- 56% of this group are aged between 25 to 49 years
- They are ambitious and success-driven
- They seek profitable investments
- They are willing to pay for quality
- They are conscious about health and emotional well being
- They are generous with their family
- They look to the internet for information, and keep up with technology developments
- They value friendship and make a point to keep in touch
- Monthly Household Income: $10,305
WHAT THEY ARE INTERESTED IN?
Shopping Centres Visited
In The Past Month
Credit Card
Ownership
Food Delivery Usage
In The Past Month
Sports Programmes Watched
On TV
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
80%
MeWATCH Reach
11%
Radio Reach
50%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
50%
Mediacorp News Group
Reach
42%
Monthly Reach
81%
Source: Nielsen Consumer & Media View 2023 Wave 1
