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SILVER

 

People aged 55 years and above Segment Size: 1,215,000

WHO THEY ARE

  • They lead a practical lifestyle
  • They are family-oriented and spent time with family
  • They seek value & tend to shop familiar brands
  • They seek financial independence as a top priority
  • They are health conscious and maintain a balanced diet
  • They are conscious about the environment
  • They trust TV and newspaper as a credible source of information
  • Monthly Household Income: $4,542

WHAT THEY ARE INTERESTED IN?

Grocery Buying
In Supermarket
grocery data
Visited Shopping Centres
In The Past Week
shopping data
Smartphone
Ownership
smartphone data
Instant Noodle/Beehoon Consumption
noodle data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 100%

video data
TV Reach

89%

MeWATCH Reach

9%

audio data
Radio Reach

61%

MeLISTEN Reach

3%

digital data
Mediacorp Digital
Reach

42%

Mediacorp News Group
Reach

36%

out of home data
Monthly Reach

81%

Source: Nielsen Consumer & Media View 2020

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