Skip to main content

SILVER

 

People aged 55 years and above Segment Size: 1,329,000

WHO THEY ARE

  • They lead a practical lifestyle
  • They are family-oriented and spent time with family
  • They support local brands & tend to shop familiar brands
  • They are health conscious and maintain a balanced diet
  • They take care of their overall emotional/mental well being
  • They trust TV as a credible source for international news
  • Monthly Household Income: $5,745

WHAT THEY ARE INTERESTED IN?

Visited Shopping Centres
In The Past Month
silver 1 shopping
Visited Supermarket
In The Past Week
silver 2 supermarket
Health Supplements/Vitamins
Consumption
silver 3 supplement
Internet Banking
Usage
Silver 4 IB

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

91%

MeWATCH Reach

12%

audio data
Radio Reach

55%

MeLISTEN Reach

4%

digital data
Mediacorp Digital
Reach

49%

Mediacorp News Group
Reach

41%

out of home data
Monthly Reach

78%

Source: Nielsen Consumer & Media View 2022

Aa