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SILVER

 

People aged 55 years and above Segment Size: 1,282,000

WHO THEY ARE

  • They lead a practical lifestyle
  • They are family-oriented and spent time with family
  • They seek value & tend to shop familiar brands
  • They seek financial independence as a top priority
  • They are health conscious and maintain a balanced diet
  • They are conscious about the environment
  • They trust TV and newspaper as a credible source of information
  • Monthly Household Income: $4,834

WHAT THEY ARE INTERESTED IN?

Visited Shopping Centres
In The Past Month
silver 1 shopping
Visited Supermarket
In The Past Week
silver 2 supermarket
Health Supplement Consumption
In The Past 6 Months
silver 3 supplement
Internet Banking
Usage
Silver 4 IB

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

88%

MeWATCH Reach

10%

audio data
Radio Reach

57%

MeLISTEN Reach

4%

digital data
Mediacorp Digital
Reach

47%

Mediacorp News Group
Reach

41%

out of home data
Monthly Reach

78%

Source: Nielsen Consumer & Media View 2021

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