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SILVER

People aged 55 years and above Segment Size: 1,390,000

WHO THEY ARE

  • They lead a practical lifestyle
  • They are family-oriented and traditional
  • They support local brands & tend to shop familiar brands
  • They are health conscious and go for regular check-ups
  • They take care of their overall emotional/mental well being
  • They feel pressured to keep up with technological changes
  • They trust TV as a credible source for news
  • Monthly Household Income: $5,024

WHAT THEY ARE INTERESTED IN?

Coffee Consumption
In The Past Week
silver 1
Supplements/ Vitamins/ Tonics
Consumption
silver 2
Credit Card
Ownership
silver 3
Health Food/ Drink
Consumption
Silver 4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 100%

video data
TV Reach

86%

MeWATCH Reach

9%

audio data
Radio Reach

59%

MeLISTEN Reach

3%

digital data
Mediacorp News Group
Reach

33%

out of home data
Monthly Reach

71%

Source: Nielsen Consumer & Media View 2024 Wave 1

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