WHO THEY ARE
- They lead a practical lifestyle
- They are family-oriented and traditional
- They support local brands & tend to shop familiar brands
- They are health conscious and go for regular check-ups
- They take care of their overall emotional/mental well being
- They feel pressured to keep up with technological changes
- They trust TV as a credible source for news
- Monthly Household Income: $5,312
WHAT THEY ARE INTERESTED IN?
Visited Shopping Centres
In The Past Month
Visited Supermarket
In The Past Week
Health Supplements/Vitamins
Consumption
Internet Banking
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
91%
MeWATCH Reach
12%
Radio Reach
55%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
49%
Mediacorp News Group
Reach
41%
Monthly Reach
82%
Source: Nielsen Consumer & Media View 2023 Wave 1
