WHO THEY ARE
- They lead a practical lifestyle
- They are family-oriented and spent time with family
- They support local brands & tend to shop familiar brands
- They are health conscious and maintain a balanced diet
- They take care of their overall emotional/mental well being
- They trust TV as a credible source for international news
- Monthly Household Income: $5,745
WHAT THEY ARE INTERESTED IN?
Visited Shopping Centres
In The Past Month
Visited Supermarket
In The Past Week
Health Supplements/Vitamins
Consumption
Internet Banking
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
91%
MeWATCH Reach
12%
Radio Reach
55%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
49%
Mediacorp News Group
Reach
41%
Monthly Reach
78%
Source: Nielsen Consumer & Media View 2022
