WHO THEY ARE
- They lead a practical lifestyle
- They are family-oriented and spent time with family
- They seek value & tend to shop familiar brands
- They seek financial independence as a top priority
- They are health conscious and maintain a balanced diet
- They are conscious about the environment
- They trust TV and newspaper as a credible source of information
- Monthly Household Income: $4,834
WHAT THEY ARE INTERESTED IN?
Visited Shopping Centres
In The Past Month
Visited Supermarket
In The Past Week
Health Supplement Consumption
In The Past 6 Months
Internet Banking
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
88%
MeWATCH Reach
10%
Radio Reach
57%
MeLISTEN Reach
4%
Mediacorp Digital
Reach
47%
Mediacorp News Group
Reach
41%
Monthly Reach
78%
Source: Nielsen Consumer & Media View 2021
