WHO THEY ARE
- They have practical outlook on life, and plan for retirement
- They shop for value and familiar brands
- They are generous with their family and spend alot of time with them
- They are health and image conscious, and work on looking good and young
- They are willing to pay for quality
- They are concern about environmental protection
- Monthly Personal Income: $3,490
WHAT THEY ARE INTERESTED IN?
Snacks
Consumption
Grocery Shopping
In Supermarket
Visited Shopping Centres
In The Past Month
Moisturising Cream
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
81%
MeWATCH Reach
10%
Radio Reach
61%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
43%
Mediacorp News Group
Reach
35%
Monthly Reach
84%
Source: Nielsen Consumer & Media View 2020
