WHO THEY ARE
- They have practical outlook on life, and plan for retirement
- They shop for value and familiar brands
- They are generous with their family and spend alot of time with them
- They are health conscious, and take care of their emotional well being
- They seek financial independence as a top priority
- They value friendships and make time to keep in touch
- Monthly Personal Income: $3,536
WHAT THEY ARE INTERESTED IN?
Tea/ Coffee Consumption
In The Past 6 Months
Facial Cream
Usage
Supermarket Visited
In The Past 3 Months
Yogurt
Consumption
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
80%
MeWATCH Reach
12%
Radio Reach
51%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
44%
Mediacorp News Group
Reach
35%
Monthly Reach
85%
Source: Nielsen Consumer & Media View 2023 Wave 1
