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WHO THEY ARE

  • They have practical outlook on life, and plan for retirement
  • They shop for value and familiar brands
  • They are generous with their family and spend alot of time with them
  • They are health and image conscious, and work on looking good and young
  • They are willing to pay for quality
  • They are concern about environmental protection
  • Monthly Personal Income: $3,490

WHAT THEY ARE INTERESTED IN?

Snacks
Consumption
women-interest1
Grocery Shopping
In Supermarket
women-interest2
Visited Shopping Centres
In The Past Month
women-interest3
Moisturising Cream
Usage
women-interest4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video
TV Reach

81%

MeWATCH Reach

10%

audio
Radio Reach

61%

MeLISTEN Reach

3%

digital
Mediacorp Digital
Reach

43%

Mediacorp News Group
Reach

35%

out-of-home
Monthly Reach

84%

Source: Nielsen Consumer & Media View 2020

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