WHO THEY ARE
- They have practical outlook on life, and plan for retirement
- They shop for value and familiar brands
- They are generous with their family and spend alot of time with them
- They are health and image conscious, and work on looking good and young
- They seek financial independence as a top priority
- They are concern about environmental protection
- Monthly Personal Income: $3,455
WHAT THEY ARE INTERESTED IN?
Liquid Body Wash
Usage
Visited Supermarket
In The Past Week
Face Moisturiser
Usage
Life Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
76%
MeWATCH Reach
10%
Radio Reach
53%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
47%
Mediacorp News Group
Reach
40%
Monthly Reach
86%
Source: Nielsen Consumer & Media View 2021
