WHO THEY ARE
- They have practical outlook on life, and plan for retirement
- They shop for value and familiar brands
- They are generous with their family and spend alot of time with them
- They are health and image conscious, and work on looking good and young
- They seek financial independence as a top priority
- They are concern about environmental protection
- Monthly Personal Income: $3,455
WHAT THEY ARE INTERESTED IN?
Liquid Body Wash
Usage

Visited Supermarket
In The Past Week

Face Moisturiser
Usage

Life Insurance
Ownership

THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%

TV Reach
76%
MeWATCH Reach
10%

Radio Reach
53%
MeLISTEN Reach
3%

Mediacorp Digital
Reach
47%
Mediacorp News Group
Reach
40%

Monthly Reach
86%
Source: Nielsen Consumer & Media View 2021