WHO THEY ARE
- They have practical outlook on life, and plan for retirement
- They shop for value and familiar brands
- They are generous with their family and spend alot of time with them
- They are health conscious, and take care of their emotional well being
- They seek financial independence as a top priority
- They value friendships and make time to keep in touch
- Monthly Personal Income: $3,622
WHAT THEY ARE INTERESTED IN?
Shopping Centres Visited
In The Past Month
Have Skin Concerns
Supermarket Visited
In The Past Week
Food/ Shopping Trips
Interest
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
76%
MeWATCH Reach
8%
Radio Reach
53%
MeLISTEN Reach
4%
Mediacorp News Group
Reach
30%
Monthly Reach
80%
Source: Nielsen Consumer & Media View 2024 Wave 1
