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WHO THEY ARE

  • They have practical outlook on life, and plan for retirement
  • They shop for value and familiar brands
  • They are generous with their family and spend alot of time with them
  • They are health conscious, and take care of their emotional well being
  • They seek financial independence as a top priority
  • They value friendships and make time to keep in touch
  • Monthly Personal Income: $3,622

WHAT THEY ARE INTERESTED IN?

Shopping Centres Visited
In The Past Month
Have Skin Concerns

women-interest2
Supermarket Visited 
In The Past Week
women-interest3
Food/ Shopping Trips
Interest
women-interest4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video
TV Reach

76%

MeWATCH Reach

8%

audio
Radio Reach

53%

MeLISTEN Reach

4%

digital
Mediacorp News Group
Reach

30%

out-of-home
Monthly Reach

80%

Source: Nielsen Consumer & Media View 2024 Wave 1

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