WHO THEY ARE
- 44% of this group have Uni/Post-grad degrees
- 23% have Polytechnic diplomas
- 74% are single
- They are success driven and career-minded
- They pursue challenges, novelty and progress
- They seek profitable investments
- They are willing to pay for quality
- They enjoy going on holidays with friends and/or family
- They look to the internet for opinions
- Monthly Personal income: $4,065
WHAT THEY ARE INTERESTED IN?
Supermarket Visited
In The Past Month
Ice Cream Consumption
Fast Food Restaurant Visited
In The Past Month
Facial Wash
Usage
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
69%
MeWATCH Reach
9%
Radio Reach
41%
MeLISTEN Reach
2%
Mediacorp Digital
Reach
42%
Mediacorp News Group
Reach
35%
Monthly Reach
88%
Source: Nielsen Consumer & Media View 2023 Wave 1
