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YOUTH

 

Aged 15-34 Segment Size: 1,315,000

WHO THEY ARE

  • 43% of this group have Uni/Post-grad degrees
  • 24% have Polytechnic diplomas
  • 74% are single
  • They are success driven and career-minded
  • They pursue challenges, novelty and progress
  • They seek profitable investments
  • They are social media savvy
  • They are willing to pay for quality
  • They love to buy new gadgets and appliances
  • Monthly Personal income: $4,127

WHAT THEY ARE INTERESTED IN?

Shopping Malls Visited
In The Past Month
youth 1 shopping
Chocolate Consumption
 
youth 2 choc
Food Delivery Usage
In The Past Month
youth 3 food delivery
Life Insurance
Ownership
youth 4 life insurance data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

67%

MeWATCH Reach

9%

audio data
Radio Reach

43%

MeLISTEN Reach

2%

digital data
Mediacorp Digital
Reach

42%

Mediacorp News Group
Reach

35%

out of home data
Monthly Reach

87%

Source: Nielsen Consumer & Media View 2022

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