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YOUTH

Aged 15-34 Segment Size: 1,374,000

WHO THEY ARE

  • 43% of this group have Uni/Post-grad degrees
  • 21% have Polytechnic diplomas
  • 72% are single
  • They are success driven and career-minded
  • They pursue challenges, novelty and progress
  • They seek financial independence as a top goal
  • They love to buy new gadgets and appliances
  • They enjoy going on holidays with friends and/or family
  • They look to the internet for opinions
  • Monthly Personal income: $3,884

WHAT THEY ARE INTERESTED IN?

Online Banking
In The Past Month
youth 1
Instant Noodles Purchase
In The Past Month
youth 2
Food Delivery Usage
In The Past Month
youth 3
Fashion/ Beauty Products Purchase
In The Past Month
youth 4

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

67%

MeWATCH Reach

5%

audio data
Radio Reach

45%

MeLISTEN Reach

3%

digital data
Mediacorp News Group
Reach

28%

out of home data
Monthly Reach

87%

Source: Nielsen Consumer & Media View 2024 Wave 1

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