WHO THEY ARE
- 45% of this group have Uni/Post-grad degrees
- 22% have Polytechnic diplomas
- 73% are single
- They are success driven and career-minded
- They pursue challenges, novelty and progress
- They strive for financial independence
- They are internet savvy
- They are willing to pay for quality
- They love to buy new gadgets and appliances
- Monthly Personal income: $3,827
WHAT THEY ARE INTERESTED IN?
Online Shopping
Visited Shopping Centres
In The Past Month
Used Food Delivery
In The Past Month
Life Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
62%
MeWATCH Reach
7%
Radio Reach
44%
MeLISTEN Reach
3%
Mediacorp Digital
Reach
45%
Mediacorp News Group
Reach
41%
Monthly Reach
89%
Source: Nielsen Consumer & Media View 2021
