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YOUTH

 

Aged 15-34 Segment Size: 1,295,000

WHO THEY ARE

  • 45% of this group have Uni/Post-grad degrees
  • 22% have Polytechnic diplomas
  • 73% are single
  • They are success driven and career-minded
  • They pursue challenges, novelty and progress
  • They strive for financial independence
  • They are internet savvy
  • They are willing to pay for quality
  • They love to buy new gadgets and appliances
  • Monthly Personal income: $3,827

WHAT THEY ARE INTERESTED IN?

Online Shopping
 
youth 1 online shopping
Visited Shopping Centres
In The Past Month
youth 2 shopping centres
Used Food Delivery
In The Past Month
youth 3 food delivery
Life Insurance
Ownership
youth 4 life insurance data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

62%

MeWATCH Reach

7%

audio data
Radio Reach

44%

MeLISTEN Reach

3%

digital data
Mediacorp Digital
Reach

45%

Mediacorp News Group
Reach

41%

out of home data
Monthly Reach

89%

Source: Nielsen Consumer & Media View 2021

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