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YOUTH

 

Aged 15-34 Segment Size: 1,395,000

WHO THEY ARE

  • 40% of this group have Uni/Post-grad degrees
  • 21% have Polytechnic diplomas
  • 70% are single
  • They are success driven and career-minded
  • They pursue challenges, novelty and progress
  • They strive for financial independence
  • They are internet savvy
  • They are willing to pay for quality
  • They agree that the pressure of work/studies are becoming greater
  • Monthly Personal income: $3,589

WHAT THEY ARE INTERESTED IN?

Chocolate Consumption
 
Choc data
Visited Shopping Centres
In The Past Month
shopping data
Used Food Delivery
In The Past Month
food delivery data
Life Insurance
Ownership
life insurance data

THEIR MEDIA CONSUMPTION

Total Mediacorp Network Weekly Reach: 99%

video data
TV Reach

68%

MeWATCH Reach

7%

audio data
Radio Reach

51%

MeLISTEN Reach

2%

digital data
Mediacorp Digital
Reach

41%

Mediacorp News Group
Reach

36%

out of home data
Monthly Reach

84%

Source: Nielsen Consumer & Media View 2020

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