WHO THEY ARE
- 43% of this group have Uni/Post-grad degrees
- 21% have Polytechnic diplomas
- 72% are single
- They are success driven and career-minded
- They pursue challenges, novelty and progress
- They seek financial independence as a top goal
- They love to buy new gadgets and appliances
- They enjoy going on holidays with friends and/or family
- They look to the internet for opinions
- Monthly Personal income: $3,884
WHAT THEY ARE INTERESTED IN?
Online Banking
In The Past Month
Instant Noodles Purchase
In The Past Month
Food Delivery Usage
In The Past Month
Fashion/ Beauty Products Purchase
In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
67%
MeWATCH Reach
5%
Radio Reach
45%
MeLISTEN Reach
3%
Mediacorp News Group
Reach
28%
Monthly Reach
87%
Source: Nielsen Consumer & Media View 2024 Wave 1
