WHO THEY ARE
- 43% of this group have Uni/Post-grad degrees
- 24% have Polytechnic diplomas
- 74% are single
- They are success driven and career-minded
- They pursue challenges, novelty and progress
- They seek profitable investments
- They are social media savvy
- They are willing to pay for quality
- They love to buy new gadgets and appliances
- Monthly Personal income: $4,127
WHAT THEY ARE INTERESTED IN?
Shopping Malls Visited
In The Past Month
Chocolate Consumption
Food Delivery Usage
In The Past Month
Life Insurance
Ownership
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
67%
MeWATCH Reach
9%
Radio Reach
43%
MeLISTEN Reach
2%
Mediacorp Digital
Reach
42%
Mediacorp News Group
Reach
35%
Monthly Reach
87%
Source: Nielsen Consumer & Media View 2022
