Case Study #1
“My Gangster Mum”
Brand Objective
To make a positive impact on the lives of their driver-partners, 365 days a year
Campaign Period
Sep - Oct 2018
Deliverables
6 YouTube Videos & 50 Instagram Posts | Trevmonki & Run of Creators
Strategy:
6 episodes of a web series that include call-to-actions (eg.recruit new hire), showcase enhanced app features (eg. GrabBenefits) and comprehensive benefits & welfare scheme (eg GrabAcademy).
End Results:
Views: 1,465,000
Minutes Watched: 5,800,000
Engagements (95% Like rate): 6,000
50 Posts: 300,000 Reach
8% Click-Through-Rate
Case Study #2
Brand Objective
Work life balance is lacking amongst travel-hungry, time-poor working Singaporeans. Air Asia answers the call, with recommended itineraries to several interesting destinations across Southeast Asia.
Campaign Period
May - Jul 2019
Strategy:
360 media integration - social media, radio, influencer marketing, TV.
End Results:
4,200,000 video views
+11.3% in flight search
+11.8% in sales
+21% in local travellers
100,000+ social engagements
(comments, likes, shares and click-throughs)
S$3,000,000 in PR value.
Case Study #3
Redbull Plus Launch | Pull Tab To Win -
“Dr Love”
Brand Objective
Introduce new improved formula energy drink that contains less sugar and to reach an increasingly health-conscious market
Campaign Period
Feb - Oct 2018
Deliverables
30 Instagram Posts, 30 Instagram Stories, 3 Instagram Videos, 10 Youtube Videos
Strategy:
“Dr Love” program sponsorship where host Trevmonki invited guests to share their thoughts on love and relationships, with Instagram giveaways.
End Results:
Views : 200,000,
Minutes Watched : 1,200,000
Engagements (94% Like rate) : 6,500
30 Posts & Stories: 40,000
(likes, views + comments)
Case Study #4
Stay Strong Singapore
Brand Objective
An outlet for Singaporeans to share their experiences living through coronavirus pandemic and what they can do to make the situation better, with Bloomr.SG content creators.
Campaign Period
Aug - Sept 2020
Deliverables
Instagram content creation and engagement
Strategy
Keeping audience connected through interactive tools and techniques
End Result
Approximately reach 60,000, over 500 engagements and more than 26,000 views obtained.
Case Study #5
Living Worlds: An Animal Planet Experience
Brand Objective
Increase the attendance rate of “Living Worlds: Animal Planet Experience” exhibition
Campaign Period
Oct 2019 - Sept 2020
Deliverables
Social listening, social media content creation and account management for Instagram and Facebook
Strategy
Content gamification, consistency in audience engagement and strategic ad boosting.
End Result
Campaign reached 1.55 million people on social media, leaving 2.39 million impressions in total. An above average click-through rate of 7.63% on Facebook was achieved.
Case Study #6
Ode To BK Rendang
Brand Objective
Introduce the “OdeToBKRendang” Burger to consumers on social media
Campaign Period
14 Jul 2020 – 31 Aug 2020
Deliverables
Content production, account takeover and social listening
Strategy
Stay in tune with market trends and engage audience with relevant and trendy social content
End Result
Exceeded target engagement rate by 28.83%. Negative brand sentiments decreased by 3%.
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