About Bloomr.SG MCN Accelerator:

The key objective of the Bloomr.SG MCN Accelerator program is to engage and help talents build sustainable careers. Mediacorp and Youtube aim to provide education & training, resources & recognition, content & IP development and monetization services to aspiring, emerging and established social-first creators.

Being certified as a Bloomr.SG MCN Accelerator graduate demonstrates to future employers and / or clients that you are equipped with current knowledge and skills of content creation, supported by established and reputable brands.

The Bloomr.SG MCN Accelerator program structure is pillared on four key functional verticals across education & training, resources & recognition, content & IP development and monetization services. It equips aspiring content creators with the practical skills and knowledge they need to be successful on YouTube & beyond. The program will consist of a minimum of 12 Workshops across 6 training streams and 52 open training sessions over the course of a year to provide creators with hands-on-support. Participants who successfully complete the workshop will receive a certificate after the end of the program and qualify for the Call for Proposals (CFP).

All structured training workshops will be led by industry professionals to ensure that the participants are being taught exactly what they need to help them in their journey to be a successful YouTuber. These include

i. Introductory Workshops

Train up-and-coming content creators on the fundamentals of high quality content creation. This would include topics like finding your creative mission, setting up a channel, YouTube basics, branding your channel and introduction to YouTube Guidelines. Participants will also have the opportunity to hear from YouTube’s own local and regional experts.

ii. Content Strategy

Covers the fundamentals, including how to target your audience, best practices, long-term success and creator sustainability (staying well / preventing burnout). Breakout sessions would be conducted by established local YouTubers on vertical specific content - beauty, gaming, social change, non-profit, music, education etc.

iii. Production

Train budding content creators on the use of production equipment, the fundamentals of conceptualizing and scripting, preparing for shoots, framing, lighting, sound, editing and livestreaming among others. Industry professionals with expertise in each of these functional areas will lead the workshops and facilitate practical training.

iv. Channel Optimization

Advanced workshops would be conducted to educate potential content creators on a range of topics such as YouTube’s search and discovery trends, thumbnails & metadata, community engagement, fanbase management, understanding YouTube analytics, leveraging translation tools for global audiences and YouTube stories.

v. Money & Business

Focused on monetization including training on promoting your channel, merchandising, the YouTube Player for Publishers Programme, YouTube ads, Youtube channel memberships / subscription programs as well as Youtube branded content and deals.

vi. Policies & Guidelines

For would-be YouTubers to understand YouTube’s community guidelines, copyright fundamentals, permissions management, protecting your copyright and rights management. Experts will share details around content ID including how to set usage and match policies along with navigating claims, disputes and copyright takedowns.

Advanced Training Modules

Catered for driven content creators with a more advanced standing in the industry but did not undergo formal training or anyone with at least 80% completion rate of the full Bloomr.SG MCN Accelerator program. Topics like AdWords optimization & YouTube Adsense optimization strategies, color grading & advanced editing techniques, sound optimization & post-production, soundtrack/music composition, & several others would be covered to increase and maintain the highest possible quality production standards of our established and future creators.