About Bloomr.SG MCN Accelerator:
The key objective of the Bloomr.SG MCN Accelerator program is to engage and help talents build sustainable careers. Mediacorp and Youtube aim to provide education & training, resources & recognition, content & IP development and monetization services to aspiring, emerging and established social-first creators.
Being certified as a Bloomr.SG MCN Accelerator graduate demonstrates to future employers and / or clients that you are equipped with current knowledge and skills of content creation, supported by established and reputable brands.
The Bloomr.SG MCN Accelerator program structure is pillared on four key functional verticals across education & training, resources & recognition, content & IP development and monetization services. It equips aspiring content creators with the practical skills and knowledge they need to be successful on YouTube & beyond. The program will consist of a minimum of 12 Workshops across 6 training streams and 52 open training sessions over the course of a year to provide creators with hands-on-support. Participants who successfully complete the workshop will receive a certificate after the end of the program and qualify for the Call for Proposals (CFP).
All structured training workshops will be led by industry professionals to ensure that the participants are being taught exactly what they need to help them in their journey to be a successful YouTuber. These include
i. Introductory Workshops
Train up-and-coming content creators on the fundamentals of high quality content creation. This would include topics like finding your creative mission, setting up a channel, YouTube basics, branding your channel and introduction to YouTube Guidelines. Participants will also have the opportunity to hear from YouTube’s own local and regional experts.
ii. Content Strategy
Covers the fundamentals, including how to target your audience, best practices, long-term success and creator sustainability (staying well / preventing burnout). Breakout sessions would be conducted by established local YouTubers on vertical specific content - beauty, gaming, social change, non-profit, music, education etc.
iii. Production
Train budding content creators on the use of production equipment, the fundamentals of conceptualizing and scripting, preparing for shoots, framing, lighting, sound, editing and livestreaming among others. Industry professionals with expertise in each of these functional areas will lead the workshops and facilitate practical training.
iv. Channel Optimization
Advanced workshops would be conducted to educate potential content creators on a range of topics such as YouTube’s search and discovery trends, thumbnails & metadata, community engagement, fanbase management, understanding YouTube analytics, leveraging translation tools for global audiences and YouTube stories.
v. Money & Business
Focused on monetization including training on promoting your channel, merchandising, the YouTube Player for Publishers Programme, YouTube ads, Youtube channel memberships / subscription programs as well as Youtube branded content and deals.
vi. Policies & Guidelines
For would-be YouTubers to understand YouTube’s community guidelines, copyright fundamentals, permissions management, protecting your copyright and rights management. Experts will share details around content ID including how to set usage and match policies along with navigating claims, disputes and copyright takedowns.
Advanced Training Modules
Catered for driven content creators with a more advanced standing in the industry but did not undergo formal training or anyone with at least 80% completion rate of the full Bloomr.SG MCN Accelerator program. Topics like AdWords optimization & YouTube Adsense optimization strategies, color grading & advanced editing techniques, sound optimization & post-production, soundtrack/music composition, & several others would be covered to increase and maintain the highest possible quality production standards of our established and future creators.
+ FAQs
REGISTRATION PROCESS
How do I apply for the Bloomr.SG MCN Accelerator program and by when?
Online. Please provide all necessary information and samples of your work portfolio. Entries have to reach us by the 31 May 2021, 2359hours (SGT) and then on a rolling/qualifying basis.
*Update: Due to overwhelming response, registration deadline has been extended to 15 June 2021, 2359hours (SGT)!
What are your prerequisites?
You are Singaporean or Singapore Permanent Resident, tertiary-educated and between 18-35 years old.
You regularly create and upload social media content online. Trainees must fulfil minimum 80% attendance requirements to receive a certificate of participation & qualify for the Call for Proposals (CFP). Those who exit the program without a valid reason will not be allowed to rejoin.
How much would the program cost me?
Nothing. They are free unless otherwise stated.
I am registered. Now what?
You will receive a confirmation email shortly. If you are a good match, our folks will reach out. Do check @bloomr.sg out on socials in the meanwhile!
Can I reapply if my application gets rejected?
Yes! Make sure you met our program criteria and we are more than happy to reassess your application whenever necessary.
HOW BLOOMR.SG MCN ACCELERATOR WORKS
Will there be an orientation session?
Yes, there will be an orientation session at the beginning of June to delineate and clarify how the Bloomr.SG MCN Accelerator will work on a weekly, monthly and quarterly basis. You will also get to meet the rest of the participants in the program and the Bloomr.SG team.
How do I access my course? How many students are there and who will be my classmates?
Courses will be conducted online and offline. All reading materials will be provided. There is no need to purchase textbooks. However instructors may recommend / suggest texts for further reference.
What should I do if I cannot make it to a few workshops / training sessions?
To earn a digital certificate of completion and qualify for the Call for Proposals (CFP) you will need to make it to 80% of the workshops and sessions. That means you can prepare your time according to the exchange of the 20% of limited classes you might not be able to attend. If unfortunately during the year you cannot make 80% of the classes, there will always be another opportunity next year to finish/participate in the program. If higher forces prevail in the non-participation of the 80% of classes, an arrangement with the Advanced classes can be made – but other requirements might be added for those specific cases to qualify at the end of the program (of course, at zero cost).
COURSE COMPLETION
Ok, I’ve graduated from Bloomr.SG MCN Accelerator. What’s next?
You are eligible to receive a digital certification of completion if you meet the 80% attendance requirements. It permits you to share your achievement with everyone on social media and your website. Likewise, you’ll qualify for the Call for Proposals (CFP) to happen at the end of the year.
What is Call for Proposals (CFP)? What type of support will I be given to create content and secure job leads in future?
Prospective content creators who had completed and successfully graduated from the Bloomr.SG MCN Accelerator program will be given opportunities to participate in the Call for Proposals to develop monetizable capstone projects with Bloomr.SG & Mediacorp. Besides attending every workshop and do any work required during the workshops, they have to maintain and/or create their weekly content to comply with the terms and conditions of the Bloomr.SG MCN agreement. These projects will evolve to become new IP development collaborations with established YouTubers, providing trainees an opportunity to become part of a professionally produced content series – and having said content potentially monetized through partnerships and sponsorship across Mediacorp’s recurrent branded clients.
That content, if it follows the Public Service Broadcast Standards will be onboarded onto Mediacorp’s meWATCH platform where further monetization will be attained for the content creator on a revenue-share basis.
I have more questions! How?
Please direct your enquiries to bloomr.sg@mediacorp.com.sg or slide us a DM on social media.
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