TiffwithMi on YES933 双节坤

10 December 2021

How is it like working with your own sister? What are their hopes for The Pinwheels? Catch Mediacorp Yes933 DJs Zhong Kunhua and Hazelle Teo interview the very amiable duo, TiffwithMi live on Facebook.

The Pinwheels on CNA938 Singapore Today with Lance Alexander and Melanie Oliveiro

19 November 2021

Diogo Martins, Lead at Bloomr.SG shares briefly the background of the video awards, the judging criteria and the outcome that The Pinwheels hopes to achieve for local content creators.

The Pinwheels is now open for entries!

15 November 2021

The inaugural awards organised by Mediacorp and supported by YouTube celebrate local content creators, with categories spanning food and fashion to gaming.

Chowing Down with Singapore’s Minorities on the Red Dot

9 November 2021

Singaporean-Japanese Keiji Umehara shares thoughts on cancel culture, being an influencer in the current climate and what it is like for him to learn about the Japanese occupation in Singapore during World War Two.

Royce Lee takes《CENTRE STAGE 古德占C位》

26 August 2021

Join Mediacorp Yes 933 DJs Zhong Kunhua and Nico Weibin in this no-holds-barred, boisterious podcast to find out more about Royce Lee, the star behind several notable parody videos.

Why media conglomerate Mediacorp is investing in esports talent in Asia Pacific

1 July 2021

Esports is on the rise in Asia Pacific. Bloomr.SG partners EMERGE Esports to develop its esports content creators, as well as provide them with industry exposure and opportunities.

Trevmonki’s Trevor Tham & Leonard Lau help usher newbies onto social video stage

31 May 2021

Producing digital content is now a full time job for Trev and Leonard. Their work has changed enormously in the past nine years, shaped by both YouTube shifts and their own evolution as creators.

Bloomr.SG MCN Accelerator, the training program for emerging creative talents

24 May 2021

Rishi K. shares with Seithi Mediacorp viewers what it is like to be a content creator and his hopes for the next generation as a fellow mentor.

Diogo Martins, Ray Pang on Bloomr.SG MCN Accelerator for budding content creators

7 May 2021

Those who join the accelerator program will go through a series of hands-on workshops led by industry professionals. The first intake will run from June to November this year. Programme lead Diogo Martins and Ray Pang, who will be one of the trainers, shared more details.

Jeremiah Chen on CNA 938 Singapore Today with Lance Alexander and Melanie Oliveiro

7 May 2021

Mentor Jeremiah Chen shed light on Tropic Monsters TV’s content creation journey and potential opportunities available for aspiring talents through the Bloomr.SG MCN Accelerator program.

Mediacorp Launches Bloomr.SG MCN Accelerator to Galvanise Content Creators in Singapore

30 April 2021

Mediacorp and Youtube aim to provide education & training, resources & recognition, content & IP development and monetization services to aspiring, emerging and established social-first creators.

Mediacorp and Singapore Polytechnic sign MOU to nurture next generation of media professionals

31 March 2021

Bloomr.SG will be working with students from Singapore Polytechnic more closely to prepare them for careers in the media industry, driving creativity and innovation.

YouTube, Mediacorp’s Bloomr.SG, and top Singapore YouTube creators join hands for launch of video series to support mental health awareness

22 December 2020

Watch our MCN creators get deep and personal as they participate in YouTube’s Mental Health Well-Being Creator Fund & Video Series and contribute towards improving mental health literacy and to a better 2021.

Hafiz Aziz & Shafie Aziz on CNA938 Live with Daniel Martin

4 September 2020

UXM is part of Bloomr.SG MCN! Find out how the boys got started on their content creation journey, advice for like-minded fans and more in this radio interview.

Mediacorp becomes Singapore’s 1st local multi-channel network on Youtube

27 August 2020

With Bloomr.SG MCN, Mediacorp is now the largest local content creator in Singapore. As an affiliated content creator, Celine Leong from Mini Moochi explained why joining an MCN helps advance her career.

Mediacorp appointed as YouTube’s first
multi-channel network in Singapore,
branded “Bloomr.SG MCN”

27 August 2020

The affiliation with YouTube further advances Mediacorp’s position as the largest content creator in Singapore, while reinforcing its commitment to nurturing next-generation local talent in a dynamic digital ecosystem.

Thomas Kopankiewicz clinches Silver for Singapore in E-sports

10 December 2019

Bloomr.SG content creator, Thomas Kopankiewicz won Singapore’s 1st SEA Games silver medal in E-sports. The Singapore National Olympic Council, the Singapore E-Sports Association successfully appealed to have Thomas compete in Manila while he took time off from his day job to train for the event. Congrats Thomas!

Finding Love in Singapore

8 December 2019

What’s Bloomr.SG got to do with it? Lots. We kick-started and got more people to share their experiences on Facebook and Instagram, from Hellos to falling in Love. Cheesy pick-up lines, how-to tips, weekly giveaways – you name it, we have done it.

AirAsia and Mediacorp team up for ‘Holiday Quickies’ themed promotion

14 November 2019

Thanks to Air Asia, 100 Singaporeans got to enjoy all-expense paid trips to Kota Kinabalu! Bloomr.SG content creators – TiffwithMi, Jason Hau, Trev Tham and Celine Leong helped create hype and awareness in the lead-up to the public event, as part of the “Holiday Quickies” campaign.

Bloomr.SG boosts official NDP social media campaign with 598% increase in engagement and 65% increase in interactions

22 August 2019

Bloomr.SG team was commissioned by National Day Parade Executive Committee to take over their social media accounts (also known as “NDPeeps”) so to keep everyone in the loop about behind-the-scenes, exclusive exhibits and know-hows. The bicentennial #NDP2019 campaign witnessed an impressive growth of more than 12% for Facebook and Instagram followers, garnered 5.6million Youtube views in total, and achieved an astonishing engagement rate of 598% vis-a-vis last year’s with its winning content creation and strategy.

AirAsia and Mediacorp tie up to bring ‘Holiday Quickie’ campaign to action

9 July 2019

Bloomr.SG creators UXM took the helm and produced a series of engaging travel vlogs for Air Asia’s “Holiday Quickes” campaign. Together with YES 933 DJs, the sibling duo flew to several destinations across Southeast Asia and showcased how hassle-free and fun for stressed-out working Singaporeans to take a “holiday quickie” with the world’s best low-cost airline for the 11th year running.

Mediacorp launches integrated creative and content marketing solution

28 Mar 2019

Mediacorp announced the launch of Creative Central, which provides seamless, end-to-end support for clients looking to run integrated marketing campaigns easily, effectively and efficiently. The newly formed unit includes Brand Studio, Bloomr.SG, Creatives Services and Idea Factory. Services offered range from strategic insights and solutions to transmedia creative production and content marketing.

These Are The YouTube Channels That S'pore Loved In 2018

6 December 2018

“… Joining the ranks, Playtime TV hosted by Jianhao Tan, and Titan & Gaius, have gained subscribers rapidly even though the two channels were only started in recent months.

Playtime TV has drawn in an audience of young parents who look out for family-friendly content, while Titan & Gaius lets subscribers get to know them and be part of their relationship through their personal vlogs.”

Why size doesn’t matter

1 August 2018

You’ve heard the saying, “size doesn’t matter”. For the team at Bloomr.SG, Mediacorp’s creator network, they probably couldn’t agree more when it relates to the size of the social reach of an influencer, which may seem contrary to what some key sponsors and advertisers are looking for. To them, the influencer’s reach is just as important as the quality of the content produced.

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

12 March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their target audience. As independent content creators such as beauty vloggers, film makers and the like take over the same online channels marketers are vying for attention on, how should brands leverage this creator network?

Mediacorp launches Bloomr.SG to improve branded content offerings

11 September 2017

Mediacorp has launched Bloomr.SG, which aims to help content creators in Singapore produce creative formats in original content and brand storytelling, build their own communities and sustain their passion for content creation.

Mediacorp launches Bloomr.SG network to tie up with local content creators

11 September 2017

Mediacorp has launched a new creator’s network, titled Bloomr.SG, in a bid to help local content creators in delivering more content. This comes as the company looks to embark on a new initiative to “nurture and empower” independent creators.