START DIGITAL
The digital publication featured SMEs that adopted a variety of Start Digital solutions that benefitted their business operations.
CONTENT
DIGITAL
The microsite featured 3 videos and 5 stories profiling SMEs that benefitted from digital solutions — including a business built on a multi-generational family recipe, a logistics firm, and a daughter who took her parents’ humble dancewear company regional.
Each story featured on-site photoshoots and illustrated what life was like for profiled SMEs before and after the adoption of digital solutions. Videos featured interviews of key players in each SME as they openly shared the challenges their businesses faced and how digital solutions helped increase efficiencies and grow the business.
Client: IMDA Platform: cna.asia
TV/VIDEO
Videos on the microsite featured interviews of key players in each SME as they openly shared the challenges their businesses faced and how digital solutions helped increase efficiencies and grow the business. We also ran 30-second cutdowns on CNA (S) to highlight key elements of the three videos.
Running on CNA (S), 30-second cutdowns highlighted key elements of the three videos.
Client: IMDA Platform: cna.asia
SOCIAL
CNA Facebook posts, rich media drivers, Todayonline WhatsApp + Telegram posts and TV spots helped broaden content reach to the target audience.
The Facebook campaign highlighted interesting facets and snippets of each story and video.
Client: IMDA Platform: Facebook
