BE READY FOR LIFE
Brand Studio created a cross-platform campaign aimed at getting mid-career Singaporeans to ask themselves if they were really ready for their life ahead. Each article started with a frequently-asked question and the story that followed was optimistic yet realistic and practical. The campaign had three phases: Digital, Press and Radio.
CONTENT
DIGITAL
The Be Ready For Life digital publication was housed on cna.asia, and was updated regularly with new articles during the four-month campaign.
The Be Ready For Life digital publication was housed on cna.asia, and was updated regularly with new articles throughout the four-month campaign period.
Client: Manulife Platform: cna.asia
TV/VIDEO
With information from a Manulife Singapore survey, we created a motion-graphics video that explained the importance of planning for the future in a relatable way to Singaporeans.
With the information gathered from a survey done by Manulife Singapore, we created a motion-graphics video that explained the importance of planning for the future in a relatable way to Singaporeans.
Client: Manulife Platform: YouTube
Selected articles were adapted for the print edition of TODAY, and were published as a four-part series to sustain momentum for the campaign in its second phase.
Selected articles were adapted for the print edition of TODAY, and were published as a four-part series to sustain momentum for the campaign in phase two. It helped to reach our target audience in a space where adblockers do not exist and drove traffic back to the digital publication.
Client: Manulife Platform: TODAY
RADIO
We produced a six-episode call-in advice segment on Class 95FM, which provided direct engagement with the target audience. The series was the first of its kind on Singapore’s No. 1 English music station.
We produced a six-episode call-in advice segment on Class 95FM, which provided direct engagement with the target audience. The series was the first of its kind on Singapore’s No. 1 English music station.
Client: Manulife Platform: Mediacorp Radio
SOCIAL
Facebook posts from cna.asia and Class 95 reached out to audiences across Singapore, amplifying the campaign message.
Facebook posts from cna.asia and Class 95 reached out to audiences across Singapore, amplifying the campaign message.
Client: Manulife Platform: Facebook
