WHERE THE HEART IS...
Content was hosted on a dedicated microsite housed within the broader cna.asia site.
The aim was to inspire readers to make a difference in the lives of others by profiling three Singaporeans
from different walks of life who have done so in their own special way.
CONTENT
DIGITAL
Content was organised into three pillars, each anchored on a positive trait and a profile who personified the trait through his or her deeds.
A multi-faceted engagement approach was employed. Visitors to the microsite were invited to read the stories, view the photo galleries and watch the video. Animated infographics highlighting key facts captured the attention of readers and served as a call to action to inspire them to volunteer and pay it forward.
DIGITAL
Content was organised into three pillars, each anchored on a positive trait and a profile who personified the trait through his or her deeds.
A multi-faceted engagement approach was employed. Visitors to the microsite were invited to read the stories, view the photo galleries and watch the video. Animated infographics highlighting key facts captured the attention of readers and served as a call to action to inspire them to volunteer and pay it forward.
Client: Singapore Airlines Platform: cna.asia
TV/VIDEO
A 1-minute montage was created that featured the three personalities in 'action' to add another dimension to their stories.
A 1-minute montage was created that featured the three personalities in 'action' to add another dimension to their stories.
Client: MCCY Platform: cna.asia
SOCIAL
CNA's social media channels pushed the content out to the target audience.
The posts on CNA's social media were viewed over 660,000 times.
Client: MCCY Platform: Facebook