HOW TO STAY RELEVANT FOR THE FUTURE WORKPLACE
The objective of the campaign was to inform Singaporeans about how they can proactively ensure employability in an ever-changing job market, regardless of age.
CONTENT
DIGITAL
We created a digital publication with three content pillars addressing people in their early, mid, and late careers.
A digital publication “How to stay relevant for the future workplace” formed the core content pillar of the campaign.
Client: GOV.sg Platform: cna.asia
TV/VIDEO
Each pillar was anchored by a 'vox pop' video highlighting career concerns in the specific age group, complemented with motion-graphics videos.
We took to the streets to ask Singaporeans about their job concerns. Motion-graphics videos were created for each age group, each with three easy-to-understand tips on how to stay relevant in the workplace.
Client: GOV.sg Platform: cna.asia
RADIO
Two of the content angles were adapted for radio to achieve wider reach among Singaporeans across four languages.
Open talks were run in English, Mandarin, Malay and Tamil across the stations' morning belts to extend the reach of the campaign’s messaging.
Client: GOV.sg Platform: cna.asia
SOCIAL
The social media channels of cna.asia, Todayonline, Gold 905FM, Class 95FM and Yes 933FM promoted content to our target audiences.
The social media channels of cna.asia, Todayonline, Gold 905FM, Class 95FM and Yes 933FM promoted content to our target audiences.
Client: GOV.sg Platform: Facebook
