WHERE THE HEART IS...
The aim of this project was to inspire Singapore companies to grow their business abroad by leveraging on Free Trade Agreements.
CONTENT
DIGITAL
Content was organised into three pillars, each anchored on a positive trait and a profile who personified the trait through his or her deeds.
A multi-faceted engagement approach was employed. Visitors to the microsite were invited to read the stories, view the photo galleries and watch the video. Animated infographics highlighting key facts captured the attention of readers and served as a call to action to inspire them to volunteer and pay it forward.
DIGITAL
The microsite brought users through the benefits of Free Trade Agreements (FTAs), as well as highlighted specific countries that are part of the featured FTA.
Besides an overview of the featured Free Trade Agreement, the microsite also highlighted specific countries and the sectors of opportunities that businesses can venture into.
Client: Ministry of Trade and Industry Platform: cna.asia
TV/VIDEO
A business owner and a trade adviser spoke on the benefits of FTAs in an interview-style format.
In a three-minute interview-style video, a business owner and a trade adviser discussed how Free Trade Agreements can help companies access overseas markets more easily.
Client: Ministry of Trade and Industry Platform: cna.asia
SOCIAL
Facebook posts on cna.asia reached out to audiences in SIngapore, amplifying the campaign message.
Facebook posts on cna.asia encouraged its audience to find out more about Free Trade Agreements from the microsite.
Client: Ministry of Trade and Industry Platform: cna.asia
