Skip to main content

 

NYC logo

SINGAPORE YOUTH AWARD


Grouped into Trailblazers, Changemakers and Champions, the 15 nominees were featured in a dedicated microsite that contained interview profiles with conceptual videos..

 


CONTENT

DIGITAL

In addition to profiles and videos, the site featured a voting mechanism for readers to endorse their favourite nominee.

Profile pieces were augmented with boxed information about the causes and organisations that each nominee has championed or contributed to.

Client: National Youth Council Platform: cna.asia


TV/VIDEO

Videos were conceptually tailored to depict the 'essence' of each nominee, be they sportspersons, entrepreneurs or social advocates.

Client: National Youth Council Platform: cna.asia

 

 

 

SOCIAL

An ongoing campaign in the months leading up to the awards announcement showed a relaxed, less-formal side of the nominees.

Client: National Youth Council Platform: Facebook

Aa