SINGAPORE YOUTH AWARD
Grouped into Trailblazers, Changemakers and Champions, the 15 nominees were featured in a dedicated microsite that contained interview profiles with conceptual videos..
CONTENT
DIGITAL
In addition to profiles and videos, the site featured a voting mechanism for readers to endorse their favourite nominee.
Profile pieces were augmented with boxed information about the causes and organisations that each nominee has championed or contributed to.
Client: National Youth Council Platform: cna.asia
TV/VIDEO
Videos were conceptually tailored to depict the 'essence' of each nominee, be they sportspersons, entrepreneurs or social advocates.
Client: National Youth Council Platform: cna.asia
SOCIAL
An ongoing campaign in the months leading up to the awards announcement showed a relaxed, less-formal side of the nominees.
Client: National Youth Council Platform: Facebook
