REIMAGINE HAPPINESS
The microsite aimed to meet the client's key objectives, namely to: encourage viewers to reimagine their happiness; rediscover places; and travel to rejuvenate themselves.
CONTENT
DIGITAL
The content was hosted on cna.asia. Contests with rewards were created for the campaign to draw audiences to the content.
Interactive maps and banners were included to ensure better reader engagement. Traffic drivers also directed readers to online contests as well as additional content.
Client: Singapore Airlines Platform: cna.asia
RADIO
Radio capsules of the content were recorded and aired on Class 95FM.
Radio capsules of the content were recorded and aired on Class 95FM.
Client: Singapore Airlines Platform: Mediacorp Radio
SOCIAL
cna.asia's social media channels pushed the content out to the target audience.
cna.asia's social media channels pushed the content out to the target audience.
Client: Singapore Airlines Platform: Facebook
