APPLIED LEARNING
To this end, a digital publication with articles and other multimedia elements was conceived.
CONTENT
DIGITAL
The microsite housed an overview article as well as three content pillars, each of which showed an example of SIT's applied learning approach in action through the profile of a student or graduate.
Animated infographics and photo galleries were employed to increase reader engagement.
Client: Singapore Institute of Technology
Platform: cna.asia
RADIO
An open-talk / interview segment on SIT/Applied Learning was broadcast on CNA938.
The CNA938 segment was made available as a podcast housed on the campaign microsite.
Client: Singapore Institute of Technology Platform: Mediacorp Radio
SOCIAL
CNA's social media channels pushed the content out to the target audience.
The campaign was supported by 4 sponsored posts on CNA's Facebook page.
Client: Singapore Institute of Technology
Platform: Facebook
