Skip to main content


Temasek logo


A 360º approach saw the hosting of the campaign content on various Mediacorp platforms including Radio, Television, Social Media and Todayonline.




To achieve the client's aims, a digital publication with content curated around 8 pillars, each related to common everyday dangerous situations, was produced.

The publication “Emergency!” formed the core content pillar of the campaign, and housed all of the content and videos. The landing page also featured the use of motion graphics.

Client: Temasek Foundation Cares Platform: Todayonline


An eight-part series was produced and aired on Channel 5 to present practical tips on dealing with emergency situations.

Two animated videos – Domestic Fire and Animal Poisoning — were created and hosted on Todayonline to educate Singaporeans on how to avoid mishaps.

Client: Temasek Foundation Cares Platform: Todayonline


The avenues of social media of Todayonline pushed our content out to our target audience.

In all, the posts supporting the campaign were viewed about 1 million times.

Client: Temasek Foundation Cares Platform: Facebook