Bridging The Gap Between Data And Creativity
There's been constant debate about data killing creativity in building marketing communications.
Where does creativity fit in a world of big data? Is it still relevant in a digital age where everything can be driven by statistics? Our industry experts will show you how data and creativity work together to inform marketing decisions that yield results.
Rowena Bhagchandani, CEO and Co-Founder, BLKJ Havas
Marcus Chew, CMO, Income
Archana Ram, Managing Director, MediaCom Singapore
Dasheng Toh, Head, Commercial Planning & Solutions, Mediacorp