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Executive Insights

The Data Privacy Imperative: A Key Driver for Business Growth

The Data Privacy Imperative: A Key Driver for Business Growth

From the demise of 3rd party cookies and IDFA to the surge of data protection regulations around the world – e.g. GDPR, PDPA, PIPL, data privacy has become an imperative mission for marketers as we take a proactive approach to transform business growth. Let’s explore how brands have overcome the challenges of managing data privacy from upstream marketing to downstream customer relationship management including usage of robust first party data strategies.

01:11:28 Min

Executive Speakers
Dhruv Menon, Digital Media Lead for Unilever APAC at Mindshare
Brian Gabriel Del Val, Programmatic Activation Lead for HP APJ
Gordon Ng, Lead, Audience Insights, Mediacorp

Host 
Dasheng Toh, Head, Commercial Planning and Industry Solutions, Mediacorp


(A Mediacorp and AAMS collaboration)

To receive information on our upcoming Webinars, email trade-marketing@mediacorp.com.sg.
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