Understand First Party vs Zero Party Data’s impact on marketing strategy
Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results.
57:18 Min
Speakers
Laurenz Koehler, Managing Partner, Duxton Consulting
Mahmood Kalantar, Partner, Tail Risk Analytics
Gordon Ng, Lead, Audience Insights, Mediacorp
Laurenz Koehler, Managing Partner, Duxton Consulting
Mahmood Kalantar, Partner, Tail Risk Analytics
Gordon Ng, Lead, Audience Insights, Mediacorp
To receive information on our upcoming Webinars, email trade-marketing@mediacorp.com.sg.
