Mastering brand safety and suitability

Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability. 

*The global consumer study was conducted in late 2022 by DoubleVerify with collaboration with Publicis Media and leading brands such as Kraft Heinz, Reckitt and Comcast, based on responses to ad and content stimuli from over 19,000 participants across 17 countries.