Ride the live commerce boom
Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.
01:03:12 Min
Speakers
Emmeline Tjong, Regional YouTube Shopping Partnerships Lead
Amanda Poh, Lead, Affiliate Marketing, Shopee
Chan Reshel, Founder of Taitaigram
Host
Sonal Mathur, VP, Partnerships & New Business, Mediacorp
To receive information on our upcoming Webinars, email trade-marketing@mediacorp.com.sg.
