Steering your brand in times of uncertainty
With clear challenges ahead, what can businesses do to still resonate with consumers? There’s a fine line between being seen as uplifting or opportunistic in the eyes of the public.
Learn how leading brands are walking the tightrope effectively with internationally curated best practices and discover how you can apply these to your brand too.
Parminder Singh, Chief Commercial and Digital Officer, Mediacorp.
Prerna Mehrotra, Managing Director, Media Group, Dentsu Aegis Network Singapore.