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Executive Insights

Winning in the rebound – The new pragmatism

Winning in the rebound – The new pragmatism
We live in a world that’s ever changing. So our understanding of people should also be fluid. “Winning in Singapore” is a living study by VCCP that tracks the mindsets and behaviours of Singaporeans across different subject matters over time. This session will reveal who the 5 distinct segments are from the study, the key shifts we’ve been seeing since the beginning of the pandemic in 2020, and what brands can expect the face of ‘rebound’ to be like in Singapore.
51:30 Min

Executive Speakers
Craig Mapleston, CEO, VCCP Singapore 
Julian Douglas, International CEO, VCCP and President of the IPA
Belynda Sim, Head of Strategy, APAC, VCCP
Minjoo Lee, Head of Marketing, Deliveroo Singapore


(A Mediacorp and AAMS collaboration)

To receive information on our upcoming Webinars, email trade-marketing@mediacorp.com.sg.
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