WHO THEY ARE
- They lead a practical lifestyle and are optimistic
- They are generous with their family and spend alot of time with them
- They seek advertisements to learn about promotion and new products
- The support local brands and home businesses
- When they shop, they seek value and familiar brands
- Monthly Household Income: $6,094
WHAT THEY ARE INTERESTED IN?
Spreads (Peanut Butter/Jam)
Consumption
Convenience Store Visited
In The Past Month
Food Delivery Usage
In The Past Month
Cultured Milk Purchased
In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 99%
TV Reach
84%
MeWATCH Reach
10%
Radio Reach
66%
MeLISTEN Reach
5%
Mediacorp Digital
Reach
45%
Mediacorp News Group
Reach
37%
Monthly Reach
79%
Source: Nielsen Consumer & Media View 2023 Wave 1
