WHO THEY ARE
- They lead a practical lifestyle and are optimistic
- They are generous with their family and spend alot of time with them
- They seek advertisements to learn about promotion and new products
- The support local brands and home businesses
- When they shop, they seek value and familiar brands
- Monthly Household Income: $6,553
WHAT THEY ARE INTERESTED IN?
Facial Skin Care
Usage
Savings/ Current Accounts
Ownership
Online Banking Usage
In The Past Month
Fast Food Restaurants
Visited In The Past Month
THEIR MEDIA CONSUMPTION
Total Mediacorp Network Weekly Reach: 100%
TV Reach
84%
MeWATCH Reach
6%
Radio Reach
72%
MeLISTEN Reach
7%
Mediacorp News Group
Reach
28%
Monthly Reach
74%
Source: Nielsen Consumer & Media View 2024 Wave 1
