Performance Marketing Singapore

At Mediacorp, we go beyond reach delivering performance-driven campaigns powered by first-party data, premium content, and a fully connected omnichannel ecosystem.

Our Approach to Performance Marketing

We partner closely with clients to define and deliver against clear, measurable KPIs—whether brand-led or business outcome-driven.

End-to-end event and campaign management that delivers

Collaborative planning aligned to shared goals

Full-funnel strategy across awareness to conversion

Omnichannel orchestration across digital, TV, radio, and social

Integration of earned media and content ecosystems

First-Party Data Advantage (meID)

High-quality audience identification across platforms
Data continuity through historical insights and behavioral tracking
Understanding of engagement patterns and saturation points
Identification of new audience growth opportunities

We continuously refine campaigns through a learning loop, improving performance over time.

Connected Ecosystem of Platforms & Partners

We extend beyond owned-and-operated platforms through a network of strategic partners, enhancing reach and precision.

Access to premium inventory and audiences
Strengthened targeting beyond Mediacorp platforms
Seamless integration across partner ecosystems

Data-Driven Targeting

Leveraging tools like Meverick AI, we:

Anticipate audience consumption behaviours
Optimise targeting using real-time and predictive signals
Continuously refine audience segments for maximum efficiency

Measurement & Optimisation

We deliver end-to-end performance accountability through:

Key capabilities include:

Test-and-learn frameworks with Mastercard measuring sales impact and brand uplift
Marketing Mix Modelling (MMM) and correlation analysis
AI-powered creative optimisation and strategy through Meverick AI

Metrics we drive:

Clicks

Brand lift

Leads

Conversions / Sales

Case Studies

Real results delivered for leading brands:

KFC

Objective
Drive sales for KFC's Samyang Buldak Chicken and Double Down launch

Approach
6-week omnichannel amplification across TV, Radio, Digital, Social, DOOH, and sponsorship on Channel U Korean drama with K Pop Songs partnerships across 987 & YES 933

Results
5% sales growth, 19% increase in web traffic and unique visitors and reached 93.2% of Singaporeans

Objective
Drive demand for device plans and acquire new customers in a SIM-only dominated telco market

Approach
9-week high-impact omnichannel campaign across TV, Radio, Digital, Social, Outdoor and Editorial with strategic messaging to rebuild and harvest mass consideration

Results
Strong double-digit growth above sales and new customer acquisitions targets, and significant increase in upgrader sales

Leading Bank

Objective
Boost credit card sign-ups

Approach
6-week strategic media amplification including TV+ Corner bug, Radio, Digital optimisation, Mediacorp extended network skinners, meRewards eDM blast and Outdoor

Results
12% above targeted Card Sign-ups, 300% growth in organic search, 15,600 attributable website visits and reached 91% of P15+

Start your performance marketing campaign with us.
Unlock measurable growth with Mediacorp’s omnichannel performance solutions.