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A not-to-be-missed chance for your brand to tickle palates – the return of MasterChef Singapore


Food-related brands listen-up – the world’s favourite cooking competition is back for Season 2 to delight audiences!

We all know Singaporeans love food, so it was no big surprise that thousands of budding chefs thronged the Mediacorp website to submit their applications when the first season was announced. MasterChef Season 1 was a roaring success and the talk of the town, with 870,000 TV viewers glued to their screens, 430,000 video views on Toggle, and reach of over 2.3 million on social media! 

Don’t miss the excitement when Season 2 of MasterChef Singapore returns to Channel 5! The new season comprises of 10 on-the-edge-of-your-seat episodes premiering from 21 February 2021. The great news for partners? The publicity campaign starts as early as August, running all the way to February, which means extensive mileage for your brand if you are associated with this highly popular series.

Ask your Mediacorp Account Manager about in-programme brand integration and partnership opportunities – but be quick before the limited slots are snapped up!