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Leap into the year of the Tiger with Mediacorp’s 2022 Lunar New Year omni-channel solutions

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Kick-start the year in high gear with Mediacorp’s Lunar New Year 2022 campaign offerings for brands to drive top of mind recall, expand audience engagement and boost sales. The extensive transmedia publicity will reach over 4.4 million, ensuring great impact for your brand.

With 26 different solutions spread across five main pillars – Entertainment, Songs & Greetings, Consumer Engagement, Contests & Trivia and Mascot Tie-ups/Merchandising – you can choose from a variety of options to connect with your customers and create maximum festive buzz across multiple touchpoints at an investment level that suits your brand.  

Amplify your brand message on one of the highest-rated Chinese entertainment programmes, the LNY Eve Show, which is a staple for many Singaporean families on Chinese New Year Eve; or associate your products with the 20-episode LNY drama Home Again or Radio dramas leading up to the new year for heightened exposure.

To engage your consumers, look to our well-loved packages YES933 Reunion Meal Surprise, Yes 933 大咖一起吃, Love 972 Online Auction and newly-added Capital 958 Fortune Bag and Love 972 LNY Zoom Party. The highlight of the event – our LNY 2022 Prosperity Dash – is returning for its second year with bigger rewards, exciting challenges, and enhanced gaming experience! Last year’s Moo Moo Prosperity Dash was a multi-category winner at Marketing Interactive’s The Loyalty & Engagement Awards 2021 – a testament that combining loyalty programme with gamification is effective in driving footfall, increasing spending, and rewarding consumers. With various challenges and activities included, there are multiple opportunities for integration to boost your sales.

The prime slots are expected to be fully booked within the next few weeks so contact your Mediacorp Account Manager to lock in your confirmation today!

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