Position your brand as a local gem with SG Explorers
The perfect opportunity for local brands to celebrate Singapore’s heritage – latest variety show SG Explorers unveils a rare glimpse of our homeland's hidden corners. TX 1 April.
In conjunction with Singapore’s Bicentennial celebrations, 13-episode SG Explorers (全民出来走一走) is set to premiere on Channel 8 from 1 April. Taking pride of place within Channel 8’s second best-performing timebelt (8pm – 9pm) with average ratings of 6.9%, this fascinating variety show will bring Singaporeans on a learning journey through our nation’s history and heritage, with a rare peek into some of the more fascinating locations that are not usually accessible to members of the public.
Each episode is hosted by two celebrity guides who will lead 20 privileged participants to some restricted-access locations on our island, where they will be encouraged to document their experience in photos. In the final episode, all the photos taken on the trips will be curated into a public exhibition with 12 of the best photos made into a calendar and proceeds donated to Mediacorp’s adopted charities.
This programme will win the hearts and minds of the 2.3 million weekly TV viewers on Channel 8 – Singapore’s #1 TV Channel. Its focus on Singapore’s heritage offers abundant opportunities for homegrown and local brands – speak to our Mediacorp sales representatives now to find out how you can best position your brand in this heritage series to achieve your desired results!