Reach the discerning female audience with CNA Women’s – an all-new digital destination dedicated to female voices and interests
Connect with close to 1 million female readers and position your brand alongside digital and video content delving into current topics impacting women.
Introducing CNA Women’s, an all-new digital destination on CNA Lifestyle dedicated to women age 25 and above who are looking for trusted news and views on topics from personal health and wealth to wellness and workplace issues. Building on the success of CNA Lifestyle, the new section will connect with close to 1 million female readers monthly by providing informative, inspiring and empowering perspectives on matters that are relevant to them at different stages of their lives. Catering to different consumption preferences from digital to video, there will be long-form profiles on prominent personalities and in-depth features to how-to listicles and self-help advice.
CNA Women’s will offer many opportunities for partners to tap Mediacorp’s omnimedia capabilities to create brand campaigns that will amplify reach and resonate with different female segments. The wide variety of content will allow brands to explore partnerships through thematic women-centric features such as Trailblazers/Gamechangers to Breast Cancer Awareness, as well as sponsored beauty and fashion spreads. Branded stories can also be created under the umbrella of Squad, a video series hosted by Mediacorp personalities and helmed by Brand Studio, Mediacorp’s content marketing arm.
To mark the launch of CNA Women’s, a webinar session – Executive Insights by Mediacorp: The Art of Marketing to Women – was held on 27 May to share about the importance of the women segment and how brands can create meaningful engagement by addressing the challenges they face through content. Presented by Shufen Goh, Principal & Co-Founder at R3, YoeGin Chang, Global Senior Brand Director at SK-II and Lacey Ewin, Senior Group Account Director, Digital Sales at Mediacorp, the recording of the webinar is available for catch up here.
Contact your Mediacorp Account Manager to find out more about the partnership opportunities available on CNA Women’s.
To read more about the stories on CNA Women’s, visit cnalifestyle.channelnewsasia.com/women