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Rev up your audience with the 2019 Mediacorp Subaru Car Challenge

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Reach PMEBs and millennials with our road shows, instant rewards and activities at Ngee Ann City Civic Plaza from 2 to 5 November.

The Mediacorp Subaru Car Challenge is back! Entering its 18th year, the annual event will kick off with a launch roadshow focused on charity – where all registration fees will be donated to the Mediacorp Enable Fund, helping people with disabilities lead full and socially integrated lives while recognising their abilities.

With a proven track record of nearly two decades, the 5-month lead-up to the mega endurance event will offer your brand plenty of opportunities to reach and engage the PMEBs and millennials – not just on-ground, but also on-air and online! Last year, our nationwide transmedia publicity reached over 3.1 million People 15+, close to 1 million drivers and over 840,000 on social media. The on-ground event over four days at Ngee Ann Civic Plaza attracted more than 300,000 people.

This year, Try-out Roadshows and Golden Ball Instant Rewards have been introduced to drive greater awareness and registration amongst challengers, and three new activities are added to drum-up on-ground consumer engagement for the supporters and public, including a Singapore carnival of local games and food; three nights of local movie screenings; and a chance for supporters to win bonus breaks for their fellow challengers. 

Don’t miss the opportunity to take advantage of this highly anticipated and much talked-about event for your brand to effectively reach and engage your target audience! Contact your Mediacorp sales representative now to see how you can strategically showcase your brand.