Ride the high viewership surrounding Chinese New Year with LNY Drama My Star Bride
Only available on our highly rated Golden Hour! Reach more than 4 million viewers with Mediacorp’s omnichannel publicity plan across TV, Radio and Digital platforms. TX 28 January.
Reach up to 537,900 P15+ viewers on Channel 8’s 9pm Drama belt which is the most watched and highest rated timebelt across all audience segments.
From 28 January, catch the 20-episode My Star Bride that tells the story of a Vietnamese girl married to a Singaporean and searching for her long-lost sister. The drama focuses on the long due reunion between sisters and the mending of broken family relationships. Featuring a star-studded cast including Xu Bin, Chantalle Ng, Edwin Goh, Gini Chang and Desmond Ng, this is an opportunity for your brand to tap on their star power to reach the millennial audience.
Airing on Channel 8 and meWATCH, My Star Bride will offer up to 280 trailer spots, 25 30-second commercial spots and catch-up SOV pre-roll and mid-roll ads. Don’t miss this chance to cultivate brand affinity with your target audience during the festive period. Call your Mediacorp Account Manager immediately to secure your slot!