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Star Awards 2021 - The perfect opportunity for your brand to shine


Star Awards 2021 returns bigger and better than ever on 18 April 2021 after a year-long hiatus. There’s no better time than now to let the glitz, glamour and star power of Mediacorp’s highest rated and most talked about show help your brand connect with millions.

The #1 most-watched programme on Channel 8, Star Awards 2019 achieved stellar ratings of 16.9% and over 16 million social media reach, allowing our partners to reach their target audience at CPMs as low as $1.46!

This year, the highly anticipated multi-screen format and deep engagement plan present the perfect opportunity for your brand to connect with your desired audience as they support their favourite artistes. What’s more, the all-new 7-hour live commentary on meWATCH, Facebook and YouTube in addition to a revamped Walk of Fame and concert performance by a famed artiste are not-to-be-missed highlights for the night. In celebration of Radio’s 85th anniversary, a new award category ‘Best Chinese Radio Programme’ is also being introduced for the first time.

The extensive three-month publicity leading up to the main event will definitely put your brand front and center. Select from an extensive range of flexible options or let us suggest a customised package that hits all your campaign objectives.

Join us for Star Awards 2021 and you’ll be sure your brand shines brighter than before.