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Pizza Hut’s Cheesy 7 Pizza

Success Story

Pizza Hut’s Cheesy 7 Pizza

Pizza Hut’s Cheesy 7 Pizza
Mediacorp’s omnichannel activation for Pizza Hut’s Cheesy 7 Pizza created so much hype – they actually ran out of cheese!

The first phase of the Cheesy 7 promotions rolled out from 15 July to 22 August 2021 across Mediacorp’s network on radio, digital, tv and socials. The omnichannel campaign ignited hunger pangs across the island for the irresistible pan pizza, resulting in four times more Cheesy 7 products sold within first two weeks and 56% growth in app daily downloads than last year!

 

Performance Highlights

(Versus 2020)

  • 4x Cheesy 7 products sold (within first 2 weeks)
  • 8% growth in delivery and takeaway sales
  • 44% growth in search activity against 2 largest fast food competitors

(Versus pre-campaign (1 – 14 July)

  • 56% growth in app daily downloads
  • 4% growth in app daily active users
  • 27% growth in search activity

 

360 omnichannel activation

  • Radio spots
  • Digital impressions/Video-rolls
  • Social posts
  • TV spots

“What a great way to introduce the crowd-pleasing flavours of our innovative creation! We are delighted to see how much love Singaporeans have for our Cheesy 7 Pizza! Our campaign activations year after year with Mediacorp have been effective in engaging the nation with much fanfare and most importantly, results.” Jayss Rajoo, Head of Marketing and Food Innovation at Pizza Hut Singapore.
 
Consult your Mediacorp Account Manager for your brand’s next activation today!

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