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Singapore Parenting Festival

Success Story

Singapore Parenting Festival

Singapore Parenting Festival
First-ever virtual Singapore Parenting Festival reached over 900,000 Parents!

The Singapore Parenting Festival – jointly organised by Mediacorp and theAsianParent – is the first ever one-stop virtual parenting event.  Held from 7 to 23 May 2021, the event covered a spectrum of parenting-related issues in the new normal – offering parents and parents-to-be segments with insightful webinars, useful parenting resources, exciting contests and great shopping deals. The online event achieved solid results for our leading partners and brands – the 3-week campaign reached 907,000 parents with kids under 15 years old.

What our Partners appreciated about the event:

"Singapore Parenting Festival is an appropriate event for us reaching out to parents. On top of the intensive omni-channel exposure, the webinars allowed our brand to deepen our engagement with the audiences on parenting topics." - Kwan Kam Ling - Marketing Manager, Danone Specialised Nutrition (Singapore) -

"The extensive publicity for Singapore Parenting Festival boded well for partners like us, increasing Walch brand presence and drove increment sales. We also find the webinars very comprehensive covering topics for mothers, baby to toddlers, which is a very good source of information for parents." - Sharie Lim, Head of Singapore, Whealthfields -

"Proper nutrition is the foundation for living your best life. That’s why Abbott develops science-based nutrition products for people of all ages and builds awareness on how to live healthy, fuller lives through various channels including virtual events like Singapore Parenting Festival." - Alka Pardhanani, Marketing Director for Nutrition, Abbott Singapore. -

Consult your Mediacorp Account Manager on the upcoming opportunities available to position your brand’s message.