To keep Singaporeans engaged during the circuit breaker period, Mediacorp launched the #StayAtHomeForSG campaign. A series of entertaining content was produced by the Bloomr.SG Creators to help spread the right information on social media whilst Bloomr.SG Social monitored and improved online performance.
These efforts drove high engagement rate of close to 50% above the market average. Of the 3,000 mentions generated for #SGUnited, 1,423 were "stat at home"-related.
meWatch delivered 4 million views, and Bloomr.SG Creator TiffWithMi alone chalked up over 761,000 views for #StayHomeForSG content (April - May).
Speak to your Mediacorp Account Manager or contact us today for your next campaign activation – Bloomr.SG, comprises Bloomr.SG Creators and Bloomr.SG Social, provides plenty of opportunities for originality and relevance to connect your brand instantly with its online audience.