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Success Story



In June, Singaporeans came together in a strong show of unity on social media by sending a wave of "#SteadyLah" messages to one another.  Riding on a budding online conversation to spread positivity during these challenging times, the YES933 deejays fired up their social feed with “#SteadyLah” msgs to encourage listeners feeling weary from the COVID-19 situation and imposition of Phase 2 (Heightened Alert) restrictions. The conversation quickly gained momentum, with DJs from other radio stations, Mediacorp artistes, social influencers and more than 90 brands and Mediacorp partners joining members of the public in this viral conversation.  In less than a month, an explosion of over 1,100 posts with the hashtag #SteadyLah made its presence felt and delivered encouragement to a total reach of 5.4 million people on Instagram, Facebook, Twitter, LinkedIn and TikTok!

What our Partners felt about the movement: 

"VITAGEN and MARIGOLD are household brands which have grown with Singapore and are trusted by many to support their healthier lifestyles. Hence we decided to support a meaningful cause to encourage everyone to persevere during these difficult times. Hang in there Singapore, we’ll get through this together and grow stronger. #SteadyLah, SG!" - Thio Hui See, Head of Marketing, Malaysia Dairy Industries -

"At Mazda, we feel it is important to keep everyone’s spirits up in this challenging time. While we have been apart, we have become closer with the same goals of appreciating our frontline workers and supporting fellow Singaporeans during this difficult period. Stay strong, stay safe. We will journey through this challenge together!" - David Chung, Senior Marketing Manager, Mazda -

"Despite the hurdles COVID-19 has brought, this period has also shown us stories of generosity, kindness, grit and hope – from healthcare staff and essential workers, to volunteers providing aid and care. On behalf of everyone at Senoko Energy, you are #SteadyLah! We are incredibly thankful to all who are serving, and proud to play a critical role in this fight by partnering and supporting you." - James Chong, Head of Commercial, Senoko Energy -

"We care for you! Thank you frontliners for working tirelessly for us. May everyone be strong. We will get through this together!" - Karen Venetia, Director, 21st Century Healthcare -

Watch this short video that embodies the spirit of #SteadyLah

Consult your Mediacorp Account Manager on upcoming opportunities available to position your brand’s message.