Tokyo 2020 Olympic Games
From 21 July to 8 August 2021, the nation tuned into Mediacorp – Singapore’s Olympics Network – to cheer on their sporting heroes across 14 channels on meWATCH and Channel 5.
The round-the-clock coverage reached 2.4 M people on Channel 5 and attracted over 20M video views on meWATCH alone, 91% higher than Rio 2016 Olympic Games! In addition, more than 265,000 new meWATCH users were added and 5.9M views were clocked on YouTube for the duration of the Games, clinching Mediacorp a gold medal finish for reach and engagement.
Highlights
- 2.4 Mil People 4+ on Channel 5
- 20.2 Mil Video Views on meWATCH
- 266,000 new users on meWATCH
- 5.9 Mil Video Views on Mediacorp Entertainment on YouTube
- Top 3 sports watched – Badminton, Table tennis and Swimming
- 50% of meWATCH viewers were Web & Mobile users, 40% Mobile Apps and 10% TV App
- Over 50 participating advertisers
Round-the-clock coverage
- 14 channels on meWATCH, 64% of video views were for Olympics
- 200 hours on Channel 5, 46% of total reach on Olympics content
- Trending clips and highlights on Mediacorp Entertainment on YouTube, 69% of video views on Olympics content
Extensive omnichannel solutions and new innovative branding formats
- Opening & Closing Ceremonies
- Daily Action Belt, Summary of the Games, News Bulletins
- Countdown to Tokyo 2020
- Winning Moments, Medal Tally
- TeamSG Branded Content
- Squeeze-back Ad, Split Screens Ad, Information Overlay Ad, Super-imposed Ad
Consult your Mediacorp Account Manager on exciting opportunities to position your brand as a winner in the coming months.
