Zalora Big Fashion Sale
Zalora Big Fashion Sale powered by Mediacorp’s omnichannel push delivered solid results for the e-shopping extravaganza (24 – 30 June 2021).
Engaging content built around irresistible deals and rewards used Mediacorp’s expansive and segmented reach to great advantage. This successful inaugural content-commerce collaboration saw a solid 39% increase in new customers, 68% uptick in app downloads and 35% more add-to-cart activity.
Key Objectives:
- Expand Audience to mature segment with more spending power
- Heighten Awareness for breath of offerings from Fashion to Lifestyle, Luxury, Sports and Beauty
- Increase Traffic and Spend through targeted tactical messaging
Performance Highlights:
- Campaign Period: 68% more app downloads, 41% more Share of Search (vs e-Commerce giants)
- Teaser Period: 35% more Add-To-Cart activity, 62% more traffic from 45-54 age-group segment
- Sale Period: 39% increase in New Customers, 15% more Orders
Dynamic Omnichannel Support:
- HUSH podcast episodes
- TV spots and Radio spots with dynamic messaging
- Digital Banner impressions/ Video-rolls
- Instagram posts/ Social MEMEs
- Media Release, Interviews, Radio Adlibs, Radio Games, Open Talk Radio Segments
"Wide network coverage and inspiring 360 amplification allowed us to reach new customers and segments; our commercial leads noted an average of 5x sales uplift on all featured SKUs which is very positive. We are all very happy about the campaign execution and look forward to more collaborations in the future"
- Jo Bjordal, CMO at Zalora Group -
Consult your Mediacorp Account Manager for your brand’s next campaign activation now!
