Mediacorp and Singapore Polytechnic ink partnership to nurture next generation of media professionals
Singapore, 29 March 2021 – Mediacorp and Singapore Polytechnic (SP) have inked a three-year Memorandum of Understanding (MOU) for the joint development of a range of industry-relevant programmes and initiatives to support the growth and development of SP students throughout their full-time diploma course. Effective immediately, this strategic partnership between Mediacorp and SP aims to nurture the next generation of media professionals by leveraging the expertise of both organisations in offering in-depth industry-centric training to prepare them for careers in the growing media industry.
SP students can look forward to activities that have been specially structured to reinforce their skills and knowledge:
(a) Job attachments and hands-on learning. These include formalised mentorships with Mediacorp and internships with Bloomr.SG, Mediacorp’s digital content creator network.
(b) Digital content co-creation and business solutions. Students will be offered opportunities to work with Mediacorp on content co-creation and solutions for real business challenges for their final-year projects. These include:
i. A potential polytechnic-wide elective to groom aspiring YouTube content creators, underlining Mediacorp’s commitment to nurturing digital talent following the announcement in August 2020 of its status as Singapore’s first local Multi-Channel Network for YouTube creators. The course curriculum for this elective will be co-created by Bloomr.SG creators and SP Media, Arts & Design (MAD) School.
ii. An opportunity for SP MAD students to propose alternative endings for the meWATCH interactive rom-com series Adulting. Students may also be invited to continue working on production of the project if their concepts are selected.
iii. Annual pitching sessions by SP MAD students for Mediacorp digital content, with selected pitches potentially being greenlit into writing projects for internships and freelance arrangements.
iv. The development by SP School of Business students of recommendations for problem statements and business challenges facing Mediacorp. These issues will be concurrently addressed by teams of Mediacorp staff, in a dual-solution approach that aims to inject fresh insights to existing challenges within the media industry.
(a) Sharing sessions and career planning. Mediacorp will provide cohorts with customised sharing sessions and learning journeys tailored to the students’ respective specialisations. On a broader level, careers talks and recruitment roadshows by Mediacorp will also offer graduating students career planning advice and information.
This three-year partnership will support Mediacorp and SP’s common objectives of nurturing future talents for the media industry and driving creativity and innovation in the sector through collaborative projects.
Soh Wai Wah, Principal and CEO of Singapore Polytechnic said, “Our fast growing creative and media sectors have enabled Singapore to be recognised as a leading creative nation, drawing the likes of many international media companies to establish their regional presence here. Our partnership with Mediacorp will help Singapore build a strong pipeline of industry-ready graduates with the right skillsets and work experience to grow our arts, design and media ecosystem, and position Singapore as the leading regional hub for nurturing creative talents.”
Tham Loke Kheng, CEO, Mediacorp said: “Mediacorp is committed to doing our part to groom aspiring media professionals by sharing our industry knowledge and providing students with opportunities to put what they learn in the classroom into practice. With this MOU, we look forward to supporting Singapore Polytechnic in preparing the next generation of content creators for entry into the media sector, including exciting careers at Mediacorp.”
About Singapore Polytechnic (www.sp.edu.sg)
Established in 1954, Singapore Polytechnic (SP) is Singapore’s first polytechnic. It has 10 schools that offer 30 full-time diploma courses and three common entry programmes for more than 13,000 students. SP adopts a proven creative teaching and learning framework and offers students a holistic, authentic and industry-relevant curriculum, innovative and vibrant learning spaces, and enriching overseas programmes.
The Polytechnic is committed to producing competent and versatile graduates who are also imbued with sound values, so that they can be work ready, life ready and world-ready. SP has more than 212,000 graduates and among them are successful entrepreneurs, top executives in multi-national and public-listed corporations, and well-known professionals across various industries and leaders in government.
SP clinched the inaugural ASEAN People’s Award in 2015 for its contributions toward the region’s community-building efforts. SP is also the first polytechnic to be awarded the President’s Award for the Environment in 2010 and the President's Social Service Award in 2011.
Follow SP on Facebook at http://www.facebook.com/singaporepolytechnic and Twitter and Instagram at @singaporepoly.
A Social Media Creative Studio, Bloomr.SG aims to help clients maximise their social media presence and create opportunities for meaningful connections with the target audience.
We are made up of Bloomr.SG Social, Bloomr.SG Creators and Bloomr.SG MCN. The team focuses on Content Creation, Social Media Account Management, Social Listening, Social Reporting, Community Management & Social Media Engagement Strategies. Bloomr.SG MCN is the 1st and only Singaporean official YouTube MCN, a Multi-Channel Network (MCN) affiliate of YouTube or YouTube Certified service provider that aligns with various Youtube content creators on audience development, content programming, creator collaborations, digital rights management, monetization, and / or sales.
We create Greater Content, Real Conversations and Actionable Insights.
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.