Mediacorp becomes YouTube’s first local multi-channel network in Singapore, paving the way for wider collaborations with more content creators
Singapore, 27 August 2020 – Mediacorp is pleased to announce that it has become Singapore’s first local Multi-Channel Network (MCN) for YouTube creators, the leading global video-sharing platform. This new partnership earns Mediacorp the distinction of also being the first regional media network and free-to-air operator with YouTube MCN status that is part of the Player for Publishers (PfP) programme . With the expansion of its network of YouTube creators, this alliance further advances Mediacorp’s position as the largest local content creator in Singapore, while reinforcing its commitment to nurturing next-generation talent in a dynamic digital ecosystem.
The MCN will be branded “Bloomr.SG MCN” in a nod to Mediacorp’s existing network Bloomr.SG, which currently has a multi-platform reach of 50 million global followers with more than 220 hours of locally produced content. Its presence on YouTube will see the company solidify its status as the go-to local network for an array of aspiring, emerging and established digital creators. Bloomr.SG MCN aims to support close to 1,000 Singaporean content creators in production, monetisation and strengthening their presence across lucrative international markets like Indonesia, Malaysia, Hong Kong, Taiwan and the USA.
By joining Bloomr.SG MCN, creators will gain access to an aggregated suite of services. These include training programmes and participation in capstone content projects; resources in the form of filming and studio support, plus potential full-time contracts and collaborations with respected regional creators and celebrities. Meanwhile, monetisation opportunities include premium advertising, sponsorships and branded content sold by Mediacorp’s experienced commercial sales team, as well as merchandising and rights management support. Finally, there will be scope for social-first IP development and on-the-job capstone training in freshly commissioned content for programming across YouTube and Mediacorp’s plethora of platforms.
Mediacorp has also signed a Memorandum of Understanding (MOU) with TheSmartLocal, one of Singapore’s leading independent media publishers, to create social-first content featuring creators and artistes within its network for programming across YouTube, OTT and FTA platforms. This will support the identification of new talent, while helping established Mediacorp artistes build their social audience and reach. More details will be announced in the coming weeks.
Parminder Singh, Chief Commercial and Digital Officer, Mediacorp said: “The YouTube affiliation is aligned with Mediacorp’s mission to identify and incubate talent in the digital content ecosystem and create value for our customers. By providing content creators with exclusive opportunities and enhanced visibility via Mediacorp’s multiple platforms, we aim to foster further development in digital storytelling formats while addressing the new needs of our consumers and commercial clients with innovative advertising solutions. This partnership will also help provide greater choice and accessibility of local content to the audiences.”
Ajay Vidyasagar, YouTube’s Regional Director in APAC said: “This partnership reiterates YouTube's commitment to bring people together and connect them with the content they love. Furthering our partnership with Mediacorp is an opportunity to nurture and develop local storytellers, and to showcase great home-grown content to audiences in Singapore and around the region. We hope this will encourage the growth of a dynamic creator community in Singapore, and look forward to bringing even more stories and voices that educate, excite, engage and inspire others around the world.”
 The new MCN builds upon Mediacorp’s existing Player for Publishers (PfP) partnership with YouTube. Previously announced in February 2019, the PfP programme continues to provide Mediacorp’s audiences and advertisers with an enhanced product experience via a video-hosting, streaming and ad-management platform.
Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and meWATCH, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.
The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit Mediacorp.sg.