Mediacorp continues to be Singapore’s number one radio network, topping overall reach and engagement
Mediacorp stations clinch eight out of top 10 spots; reaching four in five adults weekly and three in four digital listeners
Singapore, 17 June 2019 – Mediacorp continues to be Singapore’s number one radio network with eight out of the top 10 spots according to the latest Nielsen Radio Diary Survey. Four out of every five adults listen to Mediacorp radio stations each week¹.
Mediacorp occupies the top four spots with Chinese station YES 933 leading the pack at 19.6 per cent weekly listenership, followed closely behind by sister station LOVE 972 at 19.5 per cent. CLASS 95 continues to be Singapore’s top English station at third position with 16.1 per cent, followed by the remaining Chinese station CAPITAL 958 at 13.7 per cent. Other Mediacorp radio stations in the top 10 are: 987, Warna 94.2FM, GOLD 905 and Ria 89.7FM which broke into the top 10 chart for the first time in a decade. 987 saw a 20 per cent growth in listenership, which is the highest among all English stations. It also struck a chord with the Millennials which saw its digital listenership grew by 56 per cent.
Mediacorp listeners are also more engaged, spending more time listening compared to the last survey. The top three stations with the longest time-spent listening² are CAPITAL 958 at 14 hours weekly, followed by Warna 94.2FM at 13 hours, while Oli 968 saw an increase of two hours to 12 hours weekly.
Conducted between March and May 2019, the survey tracked radio listenership of 2,000 adults aged 15 and above in Singapore, with results weighted by age, sex and race to be representative of the Singapore population.
Apart from ruling the airwaves, Mediacorp is winning on the digital front with three in four digital listeners tuning in to Mediacorp stations online. Moreover, they increased their time-spent listening by close to two hours to nine hours weekly as compared to the last survey. Mediacorp’s MeRadio app and website, which underwent a major revamp late last year to improve its digital radio experience, produced a stellar report card. MeRadio logged in about five million audio sessions³, while the MeRadio app registered a 30 per cent increase in average monthly unique visitors after the revamp⁴ with strong growth for LOVE 972, YES 933 and CLASS 95.
Mediacorp’s Chief Customer Officer Irene Lim said: “As the number one radio network in Singapore, we cater to the varied interests of our diverse audiences. We work hard at knowing our audiences and keeping pace with their needs. The results demonstrate our strong connection with different audience segments. For example, YES 933 is top among Millennials and 987 is the number one station for the tertiary segment aged 15 to 24. We continue to connect deeply with our audiences through a unique blend of great music and distinctive programming for every station.”
¹ The number of listeners aged 15 and above in Singapore is estimated at 3.7 million.
² Time Spent Listening (TSL) is defined as the average amount of time a listener spends listening to a radio station in a week.
³Source: Triton Digital , January to March 2019, Active Audio Sessions – Total number of Audio Plays with a duration of at least one minute in total within the reported time period.
⁴ Source: Adobe Analytics Period of comparison: Six month prior to revamp (April – September 2018) and six months post revamp (October 2018-March 2019)
Base (‘000): Adults aged 15+ (4,270), Tertiaries aged 15-24 (603), Millennials aged 25-34 (799)
Source: Nielsen Radio Survey Wave 1, 2019 (Mon-Sun-Whole Day)
Corporate Marketing & Communications, Mediacorp
Tel: +65 6350 3351