Mediacorp expands library of Indian content following tie-ups with Simply South and ShemarooMe
Singapore’s national media network to also offer a wide selection of movie titles for free
to encourage residents to stay home
Singapore, 16 April 2020 – Movie buffs can now get their fix of Tamil and Hindi films on meWATCH, Mediacorp’s digital video destination, thanks to partnerships forged with Simply South and ShemarooMe. In total, more than 700 movie titles will be added to meWATCH’s growing suite of content in the next two months, underscoring Mediacorp’s commitment to providing audiences with engaging and quality entertainment. These partnerships also come timely for both Singaporeans and foreign workers as Mediacorp will be providing free access to most of these titles for a month while they stay home during the present COVID-19 outbreak.
In an effort to provide Singaporean residents a wider selection of free content during the circuit breaker period, more than 80 per cent of the Simply South and ShemarooMe catalogues will be made available at absolutely no cost for one month. In addition, close to 200 Bengali movies will also be available for free during this same period, giving viewers over 400 movies in total to delight themselves. The free access to these movies started on 11 April and will end on 11 May.
With regard to subscription-based content, the Simply South package will offer Tamil movie lovers a spread of 400 titles starring celebrities such as Karthi, Suriya, Arya, S. J. Surya, and Amala Paul for just S$4.90 a month or S$39.90 a year. Titles on offer include the latest blockbusters such as Bigil, the highest-grossing Tamil film of 2019, and Viswasam, which clinched the “Favourite Film of the Year” award at the Zee Cine Awards.
Fans of Hindi films, on the other hand, can sign up for the ShemarooMe package and binge on titles such as One Day : Justice Delivered, Paharganj, and Albert Pinto Ko Gussa Kyun Aata Hai. Catering to the Asli fans of Bollywood, ShemarooMe has specially curated a wide array of content suitable for all age groups. These include cult Bollywood blockbusters, classic cinema, varied regional content and contemporary hits. For just S$5.99 a month or S$42.99 a year, subscribers will be able to take their pick from a library of 300 movies from the exciting world of Bollywood.
Anil Nihalani, Mediacorp’s Head of Digital Products & Technology, said: “We are always on the lookout for quality, engaging content to enhance our offerings. Mediacorp is delighted to partner Simply South and ShemarooMe to bring to meWATCH audiences the best of Indian cinema, which is popular for its dramatic screenplay and infectious music.”
On the offering of complimentary content, Anil added: “This is Mediacorp’s way of supporting and cheering on all Singapore residents as they stay in during this crucial period. We hope that viewers will find in these movies a valuable source of entertainment as they spend time with their loved ones at home.”
Anish Wadhwa, founder of Simply South, said: “In these tumultuous times, we want to do our bit for the community. By making our content free to view, we hope to give users respite from the chaos through the power of entertainment.”
Hiren Gada, CEO of Shemaroo Entertainment, commented, “ShemarooMe and Mediacorp have come together to entertain the audiences and provide them with quality entertainment. Our focus has been to expand our presence in the global market and reach out to wider base of audience who long and appreciate Indian masala content. This partnership will help us offer subscribers in Singapore a one-stop-destination where they have access to a wide variety of Indian content and build a connection with the local audience of the South Asian region.”
The movie titles, which can be accessed on all meWATCH platforms, will add further to meWATCH’s collection of premium content from existing collaborations with HBO GO, tvN Movies, and beIN Sports.
For more information on the price plans and movie titles on offer, please visit https://www.mewatch.sg/en/subscription/simplysouth and https://www.mewatch.sg/en/subscription/shemaroome.
Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and meWATCH, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.
The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards. For more information, please visit Mediacorp.sg.
About Simply South
Simply South, an over-the-top (OTT) streaming platform with exclusively South Indian content, was rolled out in February 2019. The first-of-its-kind, this Dubai-based video streaming company, owned by Home Screen Entertainment FZE, aims to tap into the Indian diaspora across the world, in markets like Malaysia, Singapore, UAE & GCC, Sri Lanka, US, and Canada, among others.
Simply South boasts of a colossal library, with over 1000+ Tamil, Malayalam, and Telugu movies, clips and songs to choose from.
To stream movies at their comfort on any web browser, users can log onto www.simplysouth.tv or use the app ‘Simply South’ which is compatible on the following devices: Android and iOS Mobile, Android TV, Amazon Fire TV, Apple TV, LG TV, Roku, Amazon FireStick, Amazon FireTV and Chromecast. A dedicated app for Samsung Smart TVs is soon to follow.”
ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse. Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases World Digital Premiere of critically acclaimed Bollywood movie every Friday. ShemarooMe gives consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK and other Indian diaspora markets. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/ ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.