Mediacorp integrates Channel 5 and okto into one definitive family viewing channel
Singapore, 20 February 2019 — Mediacorp will integrate two of its English language channels, 5 and okto, making Channel 5 the definitive English-language channel for families in Singapore. From 1 May 2019, Channel 5 will combine the best of both channels with new content and fresh formats to cater to every member of the family.
Strong focus on kids
Mediacorp will continue to have a strong focus on kids’ content to meet the needs of a new generation.
The okto brand, loved by kids and trusted by parents, will continue to have a robust presence on Mediacorp’s digital entertainment service Toggle, a child-friendly and brand-safe environment. okto kids’ content will find a new home with a wider reach on Channel 5 to form an integral part of Mediacorp’s family offerings.
Sapna Angural, Head, English Audience, Mediacorp said: “Mediacorp is home to content that brings Singaporean families together. Our audiences straddle between the online and offline worlds and for us, this means consistently delivering high-quality content for the whole family, on television and digitally.”
Sports programming to continue focus on major events and on Team Singapore
Mediacorp’s sports programming will be carried across platforms. For major sporting events like the Olympics, the World Cup and the SEA Games, audiences will continue to enjoy coverage and programme highlights on television and Toggle. Selected finals of national school games like Football, Rugby, Floorball, Badminton and Basketball will continue to be streamed on Toggle.
Ms Angural added: “We aim to inspire Singaporeans to take part in more sports and lead an active lifestyle. In our coverage of major sporting events, we’ll be shining a special spotlight on Team Singapore, their endeavours and their achievements.”
Definitive English language destination for family viewing
For family audiences, Mediacorp celebrates the multiplicity of Singapore life – family life, work, school, romance, food, technology, events and a host of other angles. Families can come together to enjoy an exciting raft of long-form dramas, movies, news, current affairs, animation, edutainment and sporting action.
“We offer the most trusted environments for kids’ content and defining moments in sports,” said Irene Lim, Chief Customer Officer, Mediacorp. “Audiences are at the heart of everything we do in Mediacorp. These changes are reflective of our continuous commitment to understand the needs of our audiences and serve them better.”
Head, Corporate Marketing & Communications, Mediacorp
Tel: +65 9788 3000
Communications Specialist, Corporate Marketing & Communications, Mediacorp
Tel: +65 6350 3351