Wattpad and Mediacorp partner to bring Singapore stories from written word to national screens
New development deal will adapt Wattpad stories for Mediacorp’s streaming and free-to-air platforms
Bali, Indonesia, 23 April 2019 — Wattpad, the global multiplatform entertainment company for original stories, and Mediacorp, Singapore’s largest content creator and transmedia platform, today announced a development partnership to bring Wattpad stories to screens across Singapore. The companies will adapt scripted series and films for Mediacorp’s digital entertainment destination, Toggle, and free-to-air platforms.
Wattpad and Mediacorp announced the partnership at APOS 2019, an annual event held in Bali, Indonesia for the media, telecoms and entertainment industry in Asia. Together, Wattpad and Mediacorp will identify Singaporean writers and stories that resonate with both local and international audiences. Projects will be sourced from Wattpad using the company’s Story DNA Machine Learning technology, which allows Wattpad to identify exceptional stories from the 565 million uploads that have been shared on the platform. Wattpad’s machine learning technology will also be used throughout the development process, providing audience insights and perspectives to guide each project.
Tham Loke Kheng, CEO, Mediacorp said: “This partnership again demonstrates Mediacorp’s commitment to reinvigorating our content and formats and innovating the very way we source stories. A nation’s literature holds up a mirror for people to see themselves and what binds them. With Wattpad, writers and readers congregate and give voice to one another. Readers being able to share their insights, comments and ideas with writers, while writers reveal the collective soul of a nation through their writing. Singapore stories have much to offer to our society, and we aim to uplift them from written word to national screens.”
Dexter Ong, Head of Asia for Wattpad Studios, said: “We’ve created a new model for discovering stories and bringing them to screens, unlocking a world of possibilities for storytelling in every format. With our data-driven approach to entertainment we’re able to identify new voices and bring their stories to audiences all over the world. We’re thrilled to work with Mediacorp to bring this model to Singapore, creating opportunities for Singaporean storytellers.”
In addition to sourcing existing stories from Wattpad, the companies will hold local contests that invite new story ideas from Singaporean writers that will be eligible for development. Contest and entry details will be announced at a later date.
Sapna Angural, Head, English Audience, Mediacorp added: “From fireside folk fables to contemporary drama streamed over the top, narratives have always been essential in every society. We are excited about working with Wattpad to discover a new generation of storytellers and work with them to tell stories that reflect the Singapore psyche and ethos. We hope to provide these young writers with a transmedia platform to connect with new communities and make their mark on a bigger stage, at home and beyond.”
Wattpad has more than 70 million users globally and 22 million users across the Asia Pacific region, where they work with a number of leading entertainment and media partners. The company recently announced a 26-film deal with iflix for Indonesia, a development deal with Huayi Brothers Korea, and a strategic investment from Times Bridge, the global investments and partnerships arm of The Times Group, to expand its presence and grow users in India. Wattpad previously worked with the Philippines’ TV5 Network to co-produce the hit Wattpad Presents TV series. Wattpad also works with Sony Pictures Television, Universal Cable Productions, SYFY, AwesomenessTV, Bavaria Fiction and other entertainment partners around the world.
Communications Lead, Wattpad
Communications Specialist, Corporate Marketing & Communications, Mediacorp
Tel: +65 6350 3351