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Overview
Mediacorp invites production houses and creators to submit original and adapted content ideas for development across broadcast, streaming, and digital platforms.
We are seeking bold, distinctive concepts with:
- Strong audience appeal
- Clear format and platform intent
- Potential to scale into impactful, future-ready IP
Proposals should reflect a deep understanding of how audiences engage with content today, while offering fresh perspectives rooted in authentic storytelling and cultural relevance.
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Core Considerations
Audience & Platform Fit
Concepts must be designed with a clear platform strategy in mind, across:
- Broadcast and streaming (long-form)
- Digital-first (short-form and micro content)
Proposals should:
- Demonstrate understanding of audience behaviours across platforms
- Be structured for how content is discovered, consumed, and shared
- Consider how formats can extend beyond full episodes (e.g. clips, social engagement, modular storytelling)
Singapore Identity & Cultural Relevance
Concepts should reflect a distinct Singapore identity through:
- Authentic cultural, community, and language-based experiences
- Nuanced and contemporary perspectives on local life
Incorporation of culturally relevant elements is encouraged (non-exhaustive), such as:
- Community stories (e.g. local heroes)
- Culture & heritage (e.g. food, hawker, music, traditions)
Engagement & Scalability
Proposals should demonstrate:
- Strong audience engagement and retention potential
- Clear scalability across episodes, seasons, or iterations
- Long-term IP value, including potential for expansion across platforms
Multi-Platform & IP Potential
We are looking for ideas that can grow beyond a single format.
Concepts should consider:
- Multi-platform extensions (e.g. digital, social, audio, on-ground)
- How each platform delivers a distinct yet connected experience
- Opportunities for audience participation and deeper engagement
Pitch Briefs and Submission Forms
Deadline for submission: 17 July 2026, 1800hr
